CCBEC postponed to 27 – 29 September 2022


This article is brought to you by Retail Technology Review: CCBEC postponed to 27 – 29 September 2022.

To support the Shenzhen government’s pandemic control measures, the organisers of the China (Shenzhen) Cross Border E-commerce Fair (CCBEC) have decided to postpone the event to 27 – 29 September 2022 at the same venue, the Shenzhen International Convention and Exhibition Centre.

Originally scheduled to take place from 14 – 16 September 2022, the postponement will allow exhibitors and visitors an extra two weeks to plan their participation. The move is in support of the government’s anti-pandemic measures, and to safeguard the health and safety of participants, which is the primary concern.

The decision also follows consultations with key stakeholders, wherein it was decided that deferring the trade fair is the best course of action, as it will ensure the most effective trade fair possible for the industry. The organisers would like to thank all participants for their support and understanding.

The organisers of CCBEC are preparing for the highly anticipated 2022 show following the huge success of last year’s debut edition. As one of the largest trade fairs for the cross-border e-commerce industry in China, CCBEC, which is taking place in late September, expects to attract 2,500 quality suppliers, cross-border e-commerce platforms and service providers to showcase their latest products and services across 100,000 sqm of exhibition space. A full range of educational forums and seminars will also be organised.

To promote the development of trade and business services in the Guangdong-Hong Kong-Macao Greater Bay Area, the concurrent ‘Greater Bay Area Trade in Services Fair’ (GBATS) will be held alongside CCBEC. GBATS will attract both overseas and domestic companies, particularly those from across the entire trade services chain in the Greater Bay Area. 

Exhibitors and trade visitors will be presented with a quality platform for demonstrating their products and services, as well as abundant investment and financing opportunities. Taking place under the same roof, the two trade fairs are anticipated to create high business efficiency and a huge synergy effect.

The China (Shenzhen) Cross Border E-commerce Fair is co-organised by the China Chamber of International Commerce, China Merchants Exhibition Management (Shenzhen) Co Ltd, Messe Frankfurt (Shenzhen) Co Ltd, Beijing Talent International Exhibition Co Ltd and Shenzhen OCT Greater Bay Development Co Ltd.

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