Retail app technology rolled out across the UK spearheaded by Nash and Gardener’s Bugdens Islington


This article is brought to you by Retail Technology Review: Retail app technology rolled out across the UK spearheaded by Nash and Gardener’s Bugdens Islington.

Ubamarket, engineer of retail ‘Scan, Pay, Go’ technology, has announced the launch of its flagship store in the heart of north London, the Nash and Gardner’s Budgens.

Amid the cost of living crisis, Budgens’ Scan, Pay, Go app’s proprietary technology creates dynamic real-time reductions on hundreds of products in store, revolutionising loyalty for the convenience and mid-sized supermarket sector.

Ubamarket’s technology identifies shopping patterns, favourite brands, and regular purchases to offer consumers exclusive deals and money saving opportunities for products they love the most – such as 20% off oat milk - helping consumers combat the cost-of-living crisis. As a special promotion, app users also get 10% off all deli & lunch items throughout the month of September to help combat inflation.
With the rising rate of inflation for British consumers continuing to hit new peaks, British consumers face the worst cost-of-living squeeze since the 1950s as businesses wrestle with rising supply chain costs, energy prices and deteriorating purchasing power. 

Food price inflation across Britain could reach a peak of 15% this winter with the average cost of annual groceries already set to increase by £533, according to the Institute of Grocery Distribution (IGD). As British consumers seek cost-effective ways to curb the impacts of inflation, Ubamarket brings a new scope of opportunity for local grocery retailers to compete in the food retail landscape.
Ubamarket's app is branded to each retailer and participating store, and hyper-personalises the shopping experience for each customer. Working with retailers across the country such as Central England Co-op, Budgens, Nisa and EuroSPAR, the 'Scan, Pay, Go' technology provides consumers with the pioneering Magic Shopping List® that automatically orders a shopping list and provide an aisle Sat-Nav feature, highlighting exactly where in-store produce is located. 

Headline features

  • Personalised deals through AI: Ubamarket’s AI recognises shopping patterns, favourite brands and regular purchases, and will begin to offer consumers deals and money saving opportunities for products they love the most. This feature offers consumers exclusive access to special offers and deals that you can’t find anywhere else.
  • Age Verification: Ubamarket has seamlessly incorporated the industry’s leading phone age verification technology and can now approve the customer for products which would typically require an age check. Once a customer has uploaded appropriate ID and documentation to the app, they can immediately approve their purchases, with no need for assistance by store managers or cashiers.
  • Shop by dietary/allergy requirements: the technology also provides in-depth allergen information and allows you to shop according to dietary or allergen requirements.
  • Plastic Alerts: As part of Ubamarket’s commitment to sustainability, not only does the app provide information on which packaging can and can’t be recycled in your weekly shop, but it will give you a summary of the environmental footprint of your shop. This also helps retailers to meet their sustainability goals.
  • Click & Collect: Launching in 2022, Ubamarket has now announced that through the Budgens Scan, Pay, Go app, users are now able to pre-order their groceries via the app, before collecting in-store.

To use the app in-store, customers can simply enter or dictate their shopping list into the app. This will then be rearranged into the order in which the items are displayed in the store via the bespoke ‘Magic Shopping List®’ technology which guides the shopper to each item. Customers can scan additional products that are not on their list at any time (using the shopping list is optional). 

Will Broome, CEO of Ubamarket, comments on the impact the cost-of-living crisis will have on retailers and consumers alike: “Supermarket chains and suppliers rely on narrow profit margins, although most industries are affected by the rising rate of inflation, consumer goods and foods have felt a stronger impact. Suppliers will typically request small price increases, now we see suppliers requesting up to 10% increments to fight inflation, which is directly passed on to the consumer – at the end of the day it becomes a tug-of-war on profits and the burden lies with the consumer. We can expect to see food prices begin to fall in line with inflation, but this won’t happen until 2023 at the earliest “
“At Ubamarket, we believe that it is the responsibility of retailers and grocery chains to help curb the impacts of inflation on consumers where possible. In light of this, we’ve currently introduced initiatives with some of our partners like the Nash & Gardner’s Budgens in Islington to match inflation and discount hundreds of products on our app accordingly for the month of September.”

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