Low Cost Ways to Make Your Retail Site Convert Better

assets/files/images/14_09_22/bigstock-Woman-Buying-Online-With-Credi-376752868 edited.jpg

This article is brought to you by Retail Technology Review: Low Cost Ways to Make Your Retail Site Convert Better.

By Veronika Smith, freelance writer.

Need more conversions and don’t know where to begin? Turning those leads into profits is difficult when you don’t know how. Follow these tips and you should find low cost ways to make your retail site convert better.

Online retail is a treacherous industry. You need to have the best products and always at better prices than your competition. You need to advertise consistently, take excellent product photographs, and retain the same ease of access that a bricks and mortar building has. All of this takes place in the digital world, where you must present as an impeccable a store front as you do in real life. This makes it difficult to make your retail site convert as well as your bricks and mortar one does – especially if you don’t understand the world of web design.

Low Cost Ways to Convert Retail Site Visits into Sales

You can convert your retail site visits into leads and sales for a pittance if you follow these hot tips.

1 – Grab Their Attention

To begin with, your site needs to grab the customer’s attention. If it is failing in the first 3 seconds, you will never get that second chance to make a first impression. Don’t know how to make an attractive site? Start with the banner along the top. Place details of sales or special offers on it, and then decorate it to be eye-catching. You can see this site for free banner design ideas to get you started.

2 – Upgrade Payment Options

In another article, the Retail Technology Review team spoke about poor checkout experiences and the negative impact this has on your sales. Shoppers like easy, convenient, one-click payment options when they shop online. The more difficult the payment process, the more likely they are to go online. Payments must also be entirely secure if you want to make sales. If there’s even a whiff of unsafe payments, your clients will look elsewhere. 

3 – Improve your UX

The user experience, or UX, is the primary driving force behind conversion rates. If your users have a poor experience on your site, they will search elsewhere. What makes the UX poor? Things like lack of navigation, dull colours or themes, and pages which take a long time to load, can all put your customers off using your site.

4 – Keep a Blog

Your blog or news pages are the best methods you have to keep your site up to date in Google. It is also a great opportunity to talk about your products. It lets you hit keywords and direct new customers to the areas of your site that you want them to visit. Use your blog to talk about your products in detail and point towards them in your shop. You will be surprised at the difference this makes to your sales.

5 – Subscriptions and Email Lists

Encourage people to subscribe to your site or to join your email list. Once you have their email addresses, you can market directly to them. Every time you release a new product, all you need to do is create an email about it. Use this feature for discounts and seasonal sales, and you should shortly find you have a better conversion rate. 

Add a Comment

No messages on this article yet

Editorial: +44 (0)1892 536363
Publisher: +44 (0)208 440 0372
Subscribe FREE to the weekly E-newsletter