75% of Online Shoppers Rely on Product Photography to Make Purchasing Decisions

This article is brought to you by Retail Technology Review: 75% of Online Shoppers Rely on Product Photography to Make Purchasing Decisions.

By Tim Jefferson, freelance writer.

Recent surveys reveal that up to three quarters of all shoppers make their purchasing decision based on the product photography. If you have better pictures, you have a better chance to sell. This article explores other reasons why product photography can make or break a brand.

Finding that your sales are in a slump? If you are not creating high-quality images to go alongside your high-quality products, then surveys suggest you are missing leads. Product photography is the first chance you get to sell your item – and if it is not well lit, picturesque, and showing your product to the last detail, customers will skip past.

Here are key shocking statistics that might enlighten you as to how much your customer base relies on your product photos:

• 70% of your competitors invest heavily in content marketing, including imagery
• 22% of people return items because they don’t look how they look in the photo
• Increasing the number of photos increases sale chances
• Etsy shoppers say 90% of their purchasing power lies in good photos
• 40% of your fellow SME owners find it just as difficult as you do

The Importance of Product Photography for Your Brand or Business

Product photography is not about creating images for customers, it is about creating idyllic pictures of your products so that viewers see the image, love the finish, and want to buy it for themselves. It is one thing to sell ice cream, but if you can create imagery that reminds them of a childhood fondness, which makes them smell or taste it, then you can sell a lot more ice cream.

Product photography is everything to your brand. If you want leads, you need to create pictures that make your products look good enough to eat. It is not about the ice cream, it’s about being true to what you sell… in as stylish a way as possible.

How to Improve Product Photography?

These tips should help improve your brand’s product photographs, therefor inviting more people to your business.

Make Products Pop

Making your products leap off the page is an unenviable task. You cannot adjust things like size, colour, or shape, because you need the product to be an accurate representation of what you say it is. It should be as you describe it. You can get an app to remove background images from your pictures to make life easier. This should help you cut away the background noise and focus on the product.

Isolate USPs

You ought to use your product photography shots to highlight the best parts of your products. Name the USP and stick to it. This might mean showing off a particular feature that customers love but doing it with the photographs.

Use Natural Lighting

If you cannot use natural lighting, investing in a lighting box is no bad idea. These light your products from all sides so that you can get good 360 degree shots of your items. People do not want to be surprised when your item arrives. Twenty-two percent of all returns stem from inaccurate product photography. Use natural lighting and do not try to deceive anyone.