FreshDirect selects Relex Solutions to provide forecasting and replenishment optimisation for e-commerce grocery


This article is brought to you by Retail Technology Review: FreshDirect selects Relex Solutions to provide forecasting and replenishment optimisation for e-commerce grocery.

FreshDirect, the US online grocery shopping company, will partner with Relex Solutions, a provider of unified supply chain and retail planning solutions, to optimise its forecasting and replenishment processes.

The Relex solution will service FreshDirect’s distribution centres, providing flexibility and configurability to meet the unique supply chain needs required to deliver the freshest products possible.

Part of the Ahold Delhaize family, FreshDirect delivers the highest quality, best tasting food directly to the doors of online grocery shoppers throughout the New York Metropolitan area and distinguishes itself through direct and exclusive relationships with local farmers and suppliers.  Since its founding in 2002, the Bronx-based online grocer is a leader in NYC food culture and has established true connections with its loyal customers.   

FreshDirect selected Relex’s integrated supply chain solution for its high degree of flexibility and configurability for forecasting and replenishment capabilities, including promotion and weather forecasting, fresh item optimisation, and forecast sharing. An automated, integrated approach enables FreshDirect to tailor their forecasting and replenishment capabilities to reduce manual processes, increase accuracy, reduce waste, better collaborate with their suppliers, and support their commitment to their customers into the future. 

“FreshDirect is pure grocery ecommerce with a commitment to providing our customers with the freshest in-season picks, locally-grown items, and chef-prepared meals,” said Scott Crawford, Chief Merchandising Officer at FreshDirect. “We are excited to be working with Relex on our forecasting and replenishment optimisation. Their solution, tailored to our unique requirements and with that essential configurability, will help us to continue expanding our offering without compromising the high product quality we are known for.” 

“At Relex, we are excited to have the opportunity to help FreshDirect streamline and automate their forecasting and replenishment processes,” said Carlos Victoria, SVP Sales Americas for Relex. “Our solution capabilities are perfectly suited to support FreshDirect’s business model and unique needs. Advanced scalability and flexibility will enable them to reduce inventory and spoilage while ensuring they continue to deliver the high-quality, ultra-fresh products their customers expect.”

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