Shoppers trade down on price, not on brands with Jisp

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This article is brought to you by Retail Technology Review: Shoppers trade down on price, not on brands with Jisp.

Jisp, the in-store money-saving and rewards app is tackling the cost-of-living crisis head-on for brands across local stores who help supply communities nationwide.

The inflationary costs on leading brands, the value of discounts and the cost to discount are becoming increasingly difficult for suppliers, wholesalers and retailers. This is coupled with shoppers' attitudes and sentiments towards buying their favourite brands from local independent convenience stores. 89% of Jisp shoppers surveyed said they intend to reduce the number of big brands they purchase, whilst 90% confirmed they intend to buy a cheaper alternative.

Loyalty is becoming increasingly important to brands and retailers alike. 61.2% of Jisp shoppers want an in-store loyalty scheme and 45.2% of shoppers want exclusive deals on leading brands. Weekly, Jisp supports thousands of shoppers who redeem a Jisp loyalty voucher. 

These shoppers visit 2.8 times a week and add 5.5 Items per visit, helping them save £4.43 per visit.  Loyalty shoppers add 3 more items per visit, visit 1 more time per week and save £3.87 more per visit than non-loyalty Jisp shoppers. 

Greg Deacon, Chief Customer Officer of Jisp, says: “Everyone is after loyalty. Loyalty to the store and the brands that shoppers consume. Jisp provides a solution to this current pandemic cost-of-living crisis problem for brands and retailers. 55.6% of shoppers use Jisp to save and earn exclusively at their local store, 38.6% say it helps them treat themselves more and 56.6% said that Jisp helps them maintain and buy more of the brands they love.  

“We're enabling brands through a closed-looped retail media to get closer to shoppers and understand them better. We offer them value and loyalty to ensure they maintain and grow purchases across local convenience stores nationwide sustainably.”

Deacon continued, “For leading brands, we've sold incrementally £970,000 across 67,000+ cases of brands into Jisp partner stores. Jisp’s action-based in-store is helping leading brands get stocked, shopped and supporting their quest to drive measurable ROI from the sector. With brands support, we can help independent retailers make more monies through existing and new shoppers turning to them in their time of need. Together, we can achieve more.”

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