Adyen develops fully integrated Click to Pay flow within online payment interface

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This article is brought to you by Retail Technology Review: Adyen develops fully integrated Click to Pay flow within online payment interface.

Adyen, the global financial technology platform, reports that it has become the first to embed the Click to Pay experience into its online checkout flow in all available markets.

This method of data retrieval addresses the widespread hurdle of manual card entry at the payment stage. By enabling enrolled shoppers to bypass data entry during online checkout and complete the transaction in only a few clicks, it simplifies the payment experience across devices and browsers.

Building on Adyen’s advanced digital offering – the company’s original and persisting focus area – Click to Pay marks the latest stride forward in reducing friction for shoppers and increasing conversion for global businesses.

“Many businesses still struggle with low conversion at online checkout, especially as it pertains to first-time or one-time shoppers,” said Edgar Verschuur, Global Head of Payments at Adyen. “We are committed to addressing this challenge using a range of global payment initiatives. By embedding Click to Pay into our online payment flow, we eliminate the need for consumers to manually enter their card details. This makes it quicker, more intuitive, and less error-prone for shoppers to successfully complete their purchase, which ultimately drives revenue for our customers.” 

Every step added to a consumer’s payment journey increases the chances that they will abandon their purchase. To combat the risk of drop-off at the checkout stage, Adyen makes online payments as fast and effortless as possible – all while maintaining the highest level of trust and security. Rather than manually entering card details – a common cause of frustration which is prone to human error – Adyen retrieves a shopper’s historically preferred card information on their behalf.

The resulting payment solution is available even when checking out as a guest. It not only saves time and effort, but also provides shoppers with the comfort of not needing to share card details with every online business they transact with. 

With Click to Pay joining Adyen’s growing repertoire of checkout functionality, Adyen continues to lead the transition to more seamless and secure transactions. Click to Pay improves conversion, authorization, and the overall customer experience. It is supported by major card schemes including Mastercard and Visa. Adyen looks forward to supporting the growth of digital business.

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