Pricer to showcase next generation in-store innovations at Retail Technology Show, 26-27 April, London, Olympia

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This article is brought to you by Retail Technology Review: Pricer to showcase next generation in-store innovations at Retail Technology Show, 26-27 April, London, Olympia.

Pricer, provider of shelf edge automation and communication solutions, will exhibit at the Retail Technology Show in London, showcasing solutions that drive greater in-store operational performance. 

Pricer will also present its vision for the modern store on its stand 6E18, reflecting the reality of a retail environment that is fulfilling a broader set of roles and needs as retailers digitalize their bricks-and-mortar networks to meet omnichannel demands.

Serving the rapidly growing smart retail market with in-store digital solutions, Pricer brings digital engagement to life at the shelf edge, through retail-grade tech solutions that increase conversions, maintain margin and realize sustainability targets, while enhancing both store efficiency and customer experience.

Pricer colour labels

Pricer’s SmartTAG Color labels allow retailers to bring promotions to life at the shelf edge, as well as enhancing brand communication throughout the store, bringing consumer engagement to a new level. Developed to meet retailers’ requests for colour functionality, these labels feature the longest battery time on the market using Pricer’s unique optical wireless technology. These fully graphic high-resolution displays offer multi-colour and multi-level flash for different use cases.

Retail Media Networks 

As retail-owned digital platforms that sell ad space to marketers continue to experience tremendous growth, retailers will be looking at the next stage of development for these platforms. Building on valuable purchase data, contextually relevant ads will be expanded into the store, according to analyst body Insider Intelligence. Pricer’s digital signage solution integrates electronic shelf labels with digital signage to improve the shopper experience and increase sales by engaging with shoppers where it matters most, at the shelf edge. Pricer’s visually attractive digital signage solution plays a vital role in these new Retail Media Networks and the digitization of in-store communication, as retailers look to engage customers across their journey online and offline and at the same time increase their revenues.

Pricer Plaza 

Pricer will also be showcasing Pricer Plaza, which is the foundation of Pricer’s solution, a cloud-based management system infrastructure to which services such as digital signage or computer vision can be connected based on Software as a Service (SaaS) business models. Pricer Plaza enables sophisticated management of in-store infrastructure and services for individual departments and stores up to complete chains.

Peter Ward, Country Manager, UK & Ireland at Pricer, commented: “Shoppers’ needs have evolved to become increasingly digital-first.  They want engaging, immersive experiences delivered digitally at the shelf-edge to enhance their in-store buying journeys.  Electronic shelf labels do this and for the retailers or store owners they improve operational efficiency, helping retailers digitize critical store processes, delivering more rewarding experiences for employees, as well as r supporting them in reaching their  sustainability targets. We are excited to showcase at the Retail Technology Show the next generation of the industry’s fastest and most reliable ESL solutions that can digitally empower the store and our integrated Digital Signage solution”.

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