Parcel PerForm and byrd enter partnership to enable last-mile visibility for Europe’s leading e-commerce retailers and D2C brand


This article is brought to you by Retail Technology Review: Parcel PerForm and byrd enter partnership to enable last-mile visibility for Europe’s leading e-commerce retailers and D2C brand.

Parcel Perform, the data and delivery experience platform for e-commerce businesses worldwide, has announced a partnershipwith byrd, the European interconnected European E-commerce Fulfilment Network with 25 warehouses located across the Continent.

This partnership provides byrd with access to logistics data that standardises logistics events across every carrier in use and, and isavailable in 36 of the world’s most common languages. With better data quality, byrd and its e-commerce merchants can zoom in on granular details to identify existing and potential logistics bottlenecks as they can seamlessly access real-time data for all their orders via byrd's cloud-based fulfilment software. This allows all parties to monitor deliveries and access tracking information instantly within a single software solution.

This approach simplifies the daily e-commerce operations process for byrd’s clients to respond quickly to end-consumer orderstatus queries and vastly improve the delivery experience, and customer satisfaction. Through this partnership, E-commerceretailers and D2C brands in Europe can manage their end-to-end supply chain needs more efficiently and cost-effectively while focusing on delivering a world-class delivery experience.

“As a European fulfillment platform that works with multiple carriers across the region, it's crucial that we have a reliable partner who is capable of handling the highest degree of data complexity and delivering insights that help our customers make informed decisions and improve operational efficiency. We have also noticed an increased interest from fast-growing D2C brands in Parcel Perform's solution to elevate their post-purchase experience, a factor that greatly influenced our decision for a partnership,” says Petra Dobrocka, CCO and Founder of byrd.

With byrd's wide network of logistics providers and its proprietary technology, e-commerce retailers can easily switch between carriers based on the actionable insights they get from Parcel Perform. This level of flexibility enables merchants to optimize their e-commerce operations, which is especially important in the current macroeconomic environment.

For Parcel Perform, this partnership expands opportunities to make a major impact on the logistics industry with a data-first approach in an industry-leading data platform. “Our goal is to improve the logistics ecosystem in Europe for all stakeholders, including logistics service providers, merchants, carriers, and end-consumers. To achieve this, we collaborate with industry leader byrd, to create a better, more flexible, and more efficient logistics experience. We want to give retailers and D2C brands a distinct advantage in today’s highly competitive e-commerce landscape and make every order count,” says Dana von der Heide, COO and co-founder of Parcel Perform.

The partnership between Parcel Perform and byrd signals a significant step towards improving e-commerce logistics solutions inEurope. By integrating their platforms and sharing their expertise, both companies aim to help D2C brands elevate customer experiences and optimise logistics operations. The partnership also demonstrates how innovative technology can transform the e-commerce industry and create new opportunities for growth. Both companies will continue exploring further feature developments for innovative e-commerce logistics services.

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