Nexi makes Teatro Arcimboldi Milan the first cashless theatre in Italy

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This article is brought to you by Retail Technology Review: Nexi makes Teatro Arcimboldi Milan the first cashless theatre in Italy.

Teatro Arcimboldi Milan (TAM), has signed a strategic partnership with Nexi, Europe’s  PayTech, which will see the largest Italian theatre become the first cashless theatre in the country.

Teatro Arcimboldi Milan is known as a place of excellence for live entertainment. It opened in 2002 as host of the famous Teatro alla Scala and is now renowned for the extraordinary use of technology and multimedia in its productions. Establishing itself as a symbol of progress and digitalisation, TAM has chosen to embrace a completely cashless model.

From September 2023, tickets for theatrical performances will exclusively be payable digitally. This will subsequently be extended to all of TAM’s service partners: the Il Sole 24Ore bookshop, the Finger's restaurant and the Dal Milanese restaurant. This is all enabled by Nexi, which is providing the technological infrastructure and payment devices. 

The agreement between TAM and Nexi was highlighted today during the presentation of the 2023/2024 Theatre Season. TAM and Nexi underlined how the collaboration responds to citizens’ desires to access advanced services that focus on safety, transparency and speed.

“Our goal is to support the public administration, businesses and merchants with innovative services capable of making the shopping experience easier,” said Erika Fattori, Brand and Communication Director of Nexi Group. “Increasingly, physical channels are integrating with online channels. We enable this through digital payments that guarantee the whole community benefits in terms of speed, safety and convenience. The agreement with TAM allows us to support the theatre as transforms its business”.

For Nexi, this agreement represents a further step in the digitalisation process within Italy, as digital payments assume growing importance, accompanying a modern cultural transformation.

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