The UK’s biggest cost-cutting cities

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This article is brought to you by Retail Technology Review: The UK’s biggest cost-cutting cities.

Research has revealed the UK’s biggest cost-cutting cities, with Wrexham coming out on top.

The study by printer cartridge firm CartridgeSave.co.uk analysed Google searches for vouchers, coupons, discount codes, and promo codes in every UK city. It measured this against population data to see which cities had the most searches per 100,000 people.

It found that the Welsh city of Wrexham is the UK’s biggest cost-cutting city. There are an average of 9,027 discount-related searches in Wrexham each month, which, when accounting for population, comes out as 13,742 searches per 100,000 people. The brands that Wrexham residents are searching most for discount codes were found to be Asos, Boohoo, and JD Sports.

Coming in second place is Norwich, with the Norfolk city coming in with 13,742 searches per 100,000 people each month. This is due to 18,385 monthly searches from a population of 143,118 people. Asos, Deliveroo, and Boohoo were the city's most popular brands for discount codes.

Liverpool takes third place on the list, with an average of 59,273 searches for vouchers each month, which equates to 12,234 searches per 100,000 people. Asos, Boohoo, and Matalan were the city's most in-demand brands for discounts.

Taking fourth place on the list with 12,234 searches per 100,000 people is Lincoln. This is due to 12,446 searches for vouchers each month from a population of 102,330 people. Asos, Boohoo, and Deliveroo were the most in-demand brands for discounts.

Rounding out the top five is the southwestern city of Bristol. There are around 52,387 searches for discounts each month, which is around 11,215 searches per 100,000 people. The city’s most in-demand brands for discounts are Asos, Deliveroo, and Boohoo.

Rank

City

Population

Average monthly voucher searches

Searches per 100,000 people

1

Wrexham

65,692

9,027

13,742

2

Norwich

143,118

18,385

12,846

3

Liverpool

484,488

59,273

12,234

4

Lincoln

102,330

12,446

12,162

5

Bristol

467,099

52,387

11,215

6

Preston

147,617

16,489

11,170

7

Birmingham

1,142,494

124,538

10,900

8

Glasgow

626,410

67,127

10,716

9

Bath

94,782

10,003

10,554

10

Newcastle upon Tyne

298,264

31,177

10,453

Commenting on the findings, Ian Cowley, managing director of CartridgeSave.co.uk, said: “There’s no shame in bargain-hunting, especially with online shopping, and nowadays discounts can only be a few seconds away. When looking at these statistics, it is interesting to see where this demand for discounts and promotional codes is greater. Additionally, the sheer volume of searches nationwide for discounts, with more than 1.9 million searches a month across the UK, highlights how we’re all looking to trim down costs, particularly with the rising cost of living.”

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