inriver Brand Store, a self-service digital storefront creating new efficiencies for enterprises growing digital commerce demand

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This article is brought to you by Retail Technology Review: inriver Brand Store, a self-service digital storefront creating new efficiencies for enterprises growing digital commerce demand.

inriver has unveiled the inriver Brand Store, a self-service digital storefront providing a centralised and secure way to distribute product information.

The inriver Brand Store launch continues the company's commitment to evolving the product information management space with its new breed of PIM.

Getting the right content to the right place at the right time can be cumbersome and complicated for large enterprises such as industrial and branded manufacturers. Often, there is no central content repository for consumers to access the information they need. 

By streamlining how brands communicate with internal teams and third-party partners, inriver Brand Store eliminates time-consuming and error-prone methods. It ensures that every stakeholder has the most accurate content they need.

Early adopters of the inriver Brand Store include Brunswick, Victorinox, Rockwool, Broan-NuTone, and others. By leveraging this new solution, these brands can maintain full control over their critical product assets in this PIM platform, add new revenue streams, and work collaboratively with third-party customers.

Key capabilities and benefits of the inriver Brand Store include:

  • Choose how your product is presented: single, separated, or grouped – Extensive customisation features allow customers to personalise their store, with their branding, for their consumers
  • Populate multiple channels at once and increase efficiency by managing the status of each brand store – Optimise the information sharing process and reduce errors, providing consistent and accurate information to all parties, enabling them to sell more efficiently, thereby increasing profitability.
  • Accelerate setup and branded output formats with templates and provide a branded customer experience – Manage how your products are presented and distributed.
  • Get insights about usage with store analytics – Facilitate informed decision-making with store analytics.

"If brands and enterprises want to scale their businesses and accelerate their time to value successfully – and they should – they must have a reliable, secure, and fast way to share relevant product information with all their stakeholders, internal global sales teams, or external third parties," said recently-appointed inriver Chief Product Officer, Stephen Kaufman. "This is essential and a non-negotiable when winning on the digital shelf – and the inriver Brand Store provides this all within a highly configurable, self-service and intuitive user interface."

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