PacSun elevates shopping experience with Manhattan Active Point of Sale


This article is brought to you by Retail Technology Review: PacSun elevates shopping experience with Manhattan Active Point of Sale.

Manhattan Associates Inc has announced that PacSun, the specialty retailer of emerging youth brands and trending fashion, has selected Manhattan Active Point of Sale to enhance its omnichannel sales strategy and deliver a seamless, unified customer shopping experience.

PacSun delivers an exclusive collection of relevant brands and styles to a community of inspired youth through its online store and more than 300 stores nationwide. By adding Point of Sale to its successful Manhattan Active Omni Order Management implementation, PacSun will enhance interactions with its customers, ensuring a consistent experience across all channels as part of its shift to unified commerce.

PacSun already leverages Manhattan Active Omni's industry-leading order management and store inventory and fulfilment capabilities. Expanding its solution set to include Manhattan Active Point of Sale rounds out the company’s omnichannel offerings and gives associates a single, intuitive experience across all in-store selling, engagement and fulfilment functions. This solution helps PacSun deliver a more personalised and modern shopping experience to consumers at the most important touchpoint – the point of sale.

"The addition of Manhattan Active Point of Sale is a pivotal moment for PacSun as we solidify our position as a leader in unified commerce," said Shirley Gao, CIO of PacSun. "We highly value the comprehensive and robust nature of the entire suite of Manhattan Active Omni solutions, including Point of Sale. This powerful application gives us access to advanced Omnicart capabilities, customer interaction insights, clienteling, customer-controlled fulfilment and endless aisle functionality to deliver an advanced omnichannel shopping experience to our customers."

“With Manhattan Active Point of Sale in place, PacSun is well-positioned to continue its success as a leading fashion destination for both Gen Z and Millennial shoppers,” said Bob Howell, executive vice president of Americas for Manhattan Associates.

“We are proud to support this innovative retailer, and we are delighted they chose our next generation point of sale solution.”

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