Network tokenisation to facilitate 85% of all global e-commerce transactions by 2028


This article is brought to you by Retail Technology Review: Network tokenisation to facilitate 85% of all global e-commerce transactions by 2028.

A new study by Juniper Research forecasts substantial growth of 190% in network-tokenised transactions; reaching 400 billion globally in 2028, up from 140.3 billion in 2023.

The study found that network tokenisation, the process of replacing card payment data with unique network-issued tokens, is able to balance security and friction more effectively than other solutions – a key concern within the e-commerce market. The repeated usability of network tokens reduces the instances a consumer is required to provide payment details; promoting limited friction.

Governing Bodies to Emulate India’s Regulatory Approach

The report anticipates a surge in network tokenisation mandates, following successful market implementations. A great example of this is the Reserve Bank of India, which requires tokenisation for all credit and debit cards used for online transactions from October 2022.

Research author Cara Malone commented: “As the number of transactions and payment methods within e-commerce continues to increase, it is important for governing bodies to take action through implementing regulations and mandates. These new mandates will represent an important opportunity for network tokenisation vendors to grow their revenue.”

Scalability within Network Tokenisation Vital

The research found that surging eCommerce transaction volumes are placing great strain on payment providers to handle the growing workload, without compromising user experience or security. It is important for network tokenisation vendors to deliver scalable solutions which provide longevity, such as Click to Pay; a highly frictionless form of payment that eliminates the need for manually entering payment data whilst securing the checkout process.

About the Research Suite

The new market research suite offers the most comprehensive assessment of the network tokenisation market to date; providing analysis and forecasts of over 19,000 datapoints across 60 markets over five years. It includes a Competitor Leaderboard and examination of future market opportunities.

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