Ochama launches global shipped items and low-price sales with upgraded pick-up services


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In celebration of its second anniversary, Ochama, the omni-channel retailer, has launched a series of enhancements to its product range and services.

The company is introducing ‘Global Shipped Items’ and ‘Everyday Low Price’ (EDLP) channels, along with a streamlined Same-Day Pick-up service. The company says these offerings are at the heart of its commitment to delivering exceptional quality, affordability and convenience as it steps into its third year.

Ochama’s selection of Global Shipped Items, bolstered by the sourcing network of its parent company JD.com, provides shoppers with the opportunity to access premium international goods at budget-friendly prices. 

Ochama says its strategy to bypass intermediaries is key to delivering real savings for consumers. “In tandem, the EDLP section offers consistently stable low prices on daily essentials, ensuring affordability is not only within reach but also constant,” the company states. “This approach eliminates the need for customers to keep an eye out for promotions on everyday items, positioning Ochama as the go-to destination for the most competitive prices in the market.”

Ochama prides itself on being at the forefront of offering easy and efficient delivery and pick-up options. Since launching in the Netherlands in January 2022, Ochama has achieved substantial growth, with home delivery services now available in 24 countries. 

Currently, customers in the Netherlands, Germany and Belgium also benefit from the convenience of its pick-up services at more than 650 locations. Additionally, Ochama actively piloting a swift and hassle-free Same-Day Pick-up service in select regions in the Netherlands.

2023 was also marked by significant achievements. Notably, Ochama saw a 362% year-over-year increase during the Singles’ Day (11.11) Mega Sale in November and a 435% surge in pickup order volume on Black Friday.

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