Navori Labs sets stage for unified signage and analytics solutions

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This article is brought to you by Retail Technology Review: Navori Labs sets stage for unified signage and analytics solutions.

Navori Labs returns to ISE next week with fresh plans to bring its QL digital signage and Aquaji analytics software solutions closer together for its customers.
  
The roadmap includes a preview of Aquaji modules that will allow operators of retail media networks and DOOH advertising campaigns to access and analyse key metrics within the QL software environment. Navori Labs will also preview a similar integration within its next-generation media player dongle scheduled for release later this year.


Navori Labs already offers its customers a complete solution with native interoperability, removing the complexities of cleanly integrating two disparate software solutions. Navori Labs will demonstrate how its customers in retail and other verticals benefit from the convergence of QL and Aquaji today, while also discussing plans to add key audience measurement metrics such as people counting within QL.
  
“Digital signage without analytics leaves the story untold for businesses that are eager to understand the effectiveness of their in-store strategies,” said Jerome Moeri, CEO, Navori Labs. 
  
“We developed our analytics solution mindful of the challenges businesses had with truly understanding how audiences engaged with their digital signage content. Our integrated solution automates and customises dynamic content delivery, and adds precise measurement of audience engagement and DOOH campaigns. 
  
“Visitors to our ISE stand can learn how newly enhanced AI functionalities within our software solutions introduce greater unification to simplify how businesses merge dynamic content presentation with foot traffic analysis.” 
  
Navori Labs will offer several key demonstrations on the stand, including how their innovations in AI and computer vision solutions enable data-driven, context-aware content automation for audience engagement. In its present-day workflow, Aquaji monitors consumer behaviours and anonymously gathers audience demographics. That information is reported to QL, which can trigger content and ads that cater to specific consumers. 
  
Navori Labs will also preview the benefits of its next-generation StiX media player dongle, the StiX 3800, in a real-world retail environment. Benefits include the ability to measure foot traffic or vehicle counting around the screen. The StiX 3800 will also add audience metrics to QL’s playback reports and activate screens only when an audience is detected, reducing energy consumption and costs. 
  
Visitors can also learn about a new zero-touch activation feature for StiX devices that automatically links them to a server and downloads content, reducing installation time by approximately 30 minutes per player.
  
Navori will also discuss an on-demand AI content generation service to generate visual content tailored to specific industries or use cases, along with enhanced real-time data integration features that allow Navori customers to develop their own connectors for data retrieval. ISE 2024 takes place January 30-February 2 at the Fira de Barcelona. Navori Labs exhibits at Stand 6H460.

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