Yours Clothing enhances customer experience with digital signage


This article is brought to you by Retail Technology Review: Yours Clothing enhances customer experience with digital signage.

Yours Clothing, the UK fashion retailer, is enhancing its storefronts with digital signage.

With over 100 stores across the UK and Ireland, Yours Clothing is a staple on the high street, and this latest development highlights their commitment to innovation, increasing brand exposure and influence on sales. It’s an approach that makes them stand out from the crowd.

Yours Clothing partnered with AnyPlace Media Group to enhance their customer engagement with the installation of retail digital signage in their storefronts. 
The goal is to create an inspiring narrative, drive footfall, and elevate the overall customer experience. This initiative is a part of their broader marketing strategy to leverage captivating advertising campaigns. 
AnyPlace Media Group has installed digital screens with an impressive brightness level of up to 4500 nits, far exceeding the typical range of 250-500 nits found in most standard TVs and monitors. 
Backlit posterboards in the retail outlets display windows have been replaced with either 65” or 75” high bright digital screens, ensuring maximum visual impact, made to withstand direct sunlight and showcase messaging around the clock. 
A sophisticated content management platform will be included to accompany the digital displays. This platform provides complete control over digital communications, enabling their marketing team to update and tailor messaging to reflect the most current campaigns with ease and precision. 
To date, 18 installations have been completed, with plans to continue the rollout throughout 2024. 
Karen Bradbury, VM Manager at Yours Clothing stated, “The introduction of digital screens is a real step change for the Yours Clothing brand, giving us the opportunity to showcase video assets from our fashion shoots to really bring our clothes to life. 
“We have full control over video content, allowing us to deliver timely, market-relevant, strategic campaigns. Having the team at AnyPlace Media guide us through this process, advising us on the best solutions has made this project a positive experience.” 
Neil Sewell, Director at AnyPlace Media Group also commented, "We're thrilled to partner with Yours Clothing, enhancing their ability to create inspiring narratives and drive footfall. Our content management platform empowers their marketing team to seamlessly update and tailor messaging for maximum impact. 
“This collaboration showcases Yours Clothing is committed to being at the forefront of the changing retail landscape. We're excited to continue this rollout throughout 2024”. 
Yours Clothing’s innovative approach to retail digital signage is set to enhance the shopping experience for their customers, reinforcing their position as a leader in the fashion retail sector.

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