Online marketing is continually on the rise, with an estimated $23.5 billion being dedicated to the channel in 2010. Despite the production and labor expenses incurred to produce and deliver online offers, it has been impossible to tie such offers to retail store purchases. Hans Theisen, chief revenue officer for Cardlytics, explains how transaction marketing is making direct marketing more valuable than ever.
Retail Critical Issues
Critical issues are thought provoking articles relating to strategy, legislation, technology, best practice and some of the most challenging business topics in the world of retail information technology. The articles in this section have been contributed by leading vendors, industry leaders, research analysts, trade associations and consultancies.
This collection of articles cover a variety of topics relating to IT equipment, hardware & software being used in a wide variety of retail and retail supply chain environments across Europe. They look at market trends, improvements in technology and some thought provoking comment on all aspects of optimising and improving efficiencies in store and across retail supply chains.
Will RFID overtake the barcode?
Jun 07, 2010 Comments (0)
Every year, RFID adoption picks up the pace, moving into different verticals and finding new applications. The burning question is: will RFID replace the barcode, and if so when?
New centre for sustainable retail in Leicester
Jun 07, 2010 Comments (0)
A new state-of-the-art research and development facility for the retail industry will be opened at De Montfort University (DMU) in Leicester during the UKs first Universities Week (14 - 20 June 2010).
Now is the time to change how you approach your IT strategy, because retail is changing says Alan Morris, Managing Director of Retail Assist
May 28, 2010 Comments (0)
As retail is changing, more now than ever before, Alan Morris advocates a new way for retailers to review how they plan their technology, to reflect and remain on the upside of market change.
Mobile couponing: the next step for Europe?
May 25, 2010 Comments (0)
The concept of mobile couponing is increasing in popularity in the US, especially among the younger generation. A recent study by Honeywell found that two thirds of 18-34 year olds in the US would be receptive to receiving and redeeming bar-coded coupons via their mobile phones.
Tesco benefits from First Friday skills training
May 21, 2010 Comments (0)
Supermarket giant Tesco operates in 14 countries across the world and is dedicated to developing the business skills within its staff, including those around project management and managing change.
Merchandise visibility: the future for the apparel industry
May 11, 2010 Comments (0)
The apparel market has undergone dramatic transformations over the last four decades, both in terms of the size and scope of its manufacturing base and in the technologies used to move the industry forward. Yet even more profound changes have occurred in the expectations of the consumers who sustain this massive and ever-expanding industry.
Angel de Juan named Retail Sales Director at Toshiba TEC Europe
May 07, 2010 Comments (0)
Toshiba TEC has named Angel de Juan as sales director for the Retail Division in Europe.
Simple answer to a complex problem
May 07, 2010 Comments (0)
Trading electronically makes great strategic sense for buyers and suppliers alike, but technical complexity can be a barrier to realising the benefits of enhanced supply chain visibility.
Leading retailers align cross-channel supply chain execution for reducing total landed cost
May 07, 2010 Comments (0)
Aberdeen, a Harte-Hanks Company, surveyed 128 retailers to reveal that 50% of retailers identify the need to respond to demand and reducing current inventory levels in stores, channels, and warehouses
