18-24-year-olds (44%) are more likely to be influenced to buy a product or service online if they’re given a personalised offer, compared to those aged over 55 (24%), research has revealed. However, while it’s been established that the younger generation is influenced by a more bespoke approach, a shocking 57% of all those surveyed agree that the offers they receive online are ‘mostly irrelevant’.
Articles
RSSDiscover remains the most widely accepted card scheme worldwide
Dec 21, 2019
The influence of China on global card acceptance is shown by the fact that Discover is accepted at more outlets than Visa and Mastercard as a result of agreements with UnionPay and other schemes
International digital growth executive joins Panintelligence as chair.
Dec 21, 2019
Data visualisation, reporting and analytics software developer Panintelligence has appointed Howard Bell, a seasoned commercial and technology growth specialist, as chair.
Padded mailers witnessing healthy sales, buoyed by rapid expansion of e-commerce: FMI
Dec 16, 2019
In the backdrop of increasing demand for compact and cost-efficient protective packaging solutions, the growth outlook of global padded mailers market will remain positive during the forecast period (2019 - 2029). A new study projects healthy 5% CAGR for padded mailer sales during the period of projection.
Remembering to ‘speak human’ key to brands overcoming privacy concerns around voice
Dec 16, 2019
Giving your communication the human touch can play a crucial role in bridging the gap between data privacy and personalisation, new research by customer consultancy Quadrangle has found.
How can physical stores better digitise their in-store experiences?
Dec 16, 2019
A recent report by analysts at Retail Economics has predicted that half of all retail purchases will be made online by 2028. In the wake of this, it’s important that high street retailers take steps to remain competitive.
mPOS transaction values to exceed $1.9 trillion by 2024, fuelled by new use cases
Dec 16, 2019
A new report from Juniper Research has found that biometric authentication will be used to secure $2.5 trillion worth of mobile payment transactions by 2024, an increase of almost 1,000% on the $228 billion expected to be transacted through the method by the end of 2019.
Saving the world from plastic waste comes one step closer
Dec 16, 2019
Finnish startup Sulapac raised an exceptional €15 million to engine its scale-up and internationalisation. The funding enables further development and broadening of its recipe portfolio. The investors include the world’s leading luxury house Chanel and international media houses, all with valuable expertise to accelerate Sulapac’s expansion.
Digital natives bust stereotypes as high street stores maintain relevance
Dec 13, 2019
Zendesk, Inc. has announced that more than a third (39%) of British Gen Z consumers shopping with legacy brands would opt to go into a store to speak to staff in person versus using digital communication channels.
Research reveals that over three-quarters of consumers rely on online reviews to help them purchase products
Dec 13, 2019
More than three-quarters of UK shoppers (79 per cent) use peer review sources such as Amazon reviews and Trustpilot at least once before making a purchase decision, underlining the continued importance of word of mouth and the opinion of others for most consumers.
