By Richard Corps, MD and co-founder of Ads Reality.
Augmented Reality (AR) is the future of marketing as it applies a digital and interactive layer to anything within the real world. From enhancing how we communicate and entertain ourselves to the way we work and solve problems, AR has the potential to transform how we interact with the world around us.
Articles
RSSAugmented reality – what’s the ROI?
May 16, 2017
Omnichannel shoppers' loyalty demands move to mobile-first
May 16, 2017
Omnichannel shoppers are increasingly demanding a mobile-first approach to loyalty, with their appetite for receiving offers through mobile channels overtaking physical loyalty cards and traditional, paper-based vouchers, a new report by iVend Retail, the global retail solution brand, suggests.
The retailers' guide to millennial expectations
May 09, 2017
By Dan Thornton, Head of Solution Development, Hughes Europe.
Tech-savvy millennials may be spending like no other generation before them, but their ravenous appetite for online content and data enables them to make well informed decisions about what to buy and where to shop.
Smart thinking: Smart watches and speakers will be the next retail battleground, says e-commerce expert
May 09, 2017
Apple Watch sales doubled last year, and smart speakers such as Amazon Echo will be a £7bn market within 5 years. But are consumers and retailers ready for the revolution in shopping habits they will bring, asks e-commerce specialist Fastlane International
Potential major takedown of an IoT manufacturer’s services or devices
May 09, 2017
By Laurence Pitt, Security Strategy Director, Juniper Networks.
In a recent blog I discussed the risks associated with IoT. If we look at information technology progress in the last 25 years, it seems that malware or data-theft quickly follows major technology milestones. Let's look at some examples:
Retail Pro International warns retailers against digital transformation ‘white elephants’
May 09, 2017
Retail Pro International, provider of platform retail management software for mid- and top-tier specialty retailers, is warning retailers undertaking digital transformations that they may be left with white elephants if they fail to integrate with the existing ecosystem.
Hitting the mark – new report outlines the best in the email marketing industry
May 03, 2017
dotmailer, the email marketing platform provider, has released its Hitting the Mark report, a look into the email marketing strategies of 100 influential global retailers.
Drive for efficiency sees procurement and supply chain roles rise by 43%
May 02, 2017
The latest Robert Walters UK Jobs Index has revealed that job vacancies for procurement and supply chain professionals rose by 43% in the first quarter of 2017 compared to the same time last year.
Cyberespionage and ransomware attacks are on the increase warns the Verizon 2017 Data Breach Investigations Report
May 02, 2017
Cyberespionage is now the most common type of attack seen in manufacturing, the public sector and now education, warns the Verizon 2017 Data Breach Investigations Report.
The robots are coming – be happy
May 02, 2017
Jonathan Bellwood, Founder & CEO, Peoplevox, considers why the arrival of robots and AI is far from being the beginning of the end for warehouse personnel.
