Retail Digital Signage

Retail Digital Signage is the remote-controlled distribution and playback of digital content on displays ranging from digital billboards to much smaller screens, either at a single location or across multiple sites to show product information, promotions, videos, or even live social media feeds. Digital information displays can be used throughout the store for branding, merchandising, promoting products, entertaining customers and improving the customer experience.

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Carousel Digital Signage announces support for latest BrightSign 4K media players in new software release

1 Carousel Digital Signage announces support for latest BrightSign 4K media players in new software release

Carousel Digital Signage, a division of Tightrope Media Systems, has announced the immediate availability of its new 7.4 software release for enterprise-class digital signage.

Changing the narrative at The Digital Signage Summit

2 Changing the narrative at The Digital Signage Summit

The 2018 Digital Signage Summit Europe will examine how digital storytelling can change the narrative for retailers, integrators and manufacturers.

Startle wins exclusive schuh contract

3 Startle wins exclusive schuh contract

Technology and music provider, Startle, has been appointed by specialist footwear retailer, schuh, to implement a tailored digital solution.

Giada's compact and noiseless VM23 for digital signage and thin client computing

4 Giada's compact and noiseless VM23 for digital signage and thin client computing

Giada has introduced the VM23, a versatile PC optimised for digital signage, desktop virtualisation, and noise sensitive situations.

Telenor Connexion joins Philips Professional Display Solutions roadshow

5 Telenor Connexion joins Philips Professional Display Solutions roadshow

TP Vision/MMD, the company marketing and selling Philips branded signage solutions and professional TV's, has initiated a marketing cooperation with Telenor Connexion, the global supplier of Internet of Things (IoT) solutions.

Digital Signage Summit Europe

6 Digital Signage Summit Europe

The 2018 Digital Signage Summit Europe will examine how digital storytelling can change the narrative for retailers, integrators and manufacturers.

Carousel Digital Signage centralises systems integration and management work in 7.3 software

7 Carousel Digital Signage centralises systems integration and management work in 7.3 software

At InfoComm 2018, Carousel Digital Signage, a division of Tightrope Media Systems, will emphasise the systems integration and IT management benefits of its new 7.3 software release for enterprise-class digital signage.

Mirri goes large at Retail Design Expo

8 Mirri goes large at Retail Design Expo

This month saw a new development for Celloglas as it officially launched a new product that's been developed to support the retail sector, at Retail Design Expo on 2nd and 3rd May, giving visual merchandisers the opportunity to use Mirri, a brand of Celloglas, like never before.

Monumental Sports & Entertainment partners with Noventri to expand digital signage network for Capital One Arena

9 Monumental Sports & Entertainment partners with Noventri to expand digital signage network for Capital One Arena

Noventri has announced the recent installation of digital screens at the Capital One Arena. Working with Monumental Sports and Entertainment, Noventri expanded the arena's digital signage network by adding screens to the Box Office areas.

Dixons Carphone and Volume Network light up London with new LED light installations

10 Dixons Carphone and Volume Network light up London with new LED light installations

Volume Network, provider of 4K content delivery solutions to electronic retailers in Europe, has announced a series of project completions on behalf of Dixons Carphone.

Retail Digital Signage

Retail digital signage is the use of digital displays in retail stores to communicate with customers. This can include displaying product information, advertising new arrivals, or providing directions. Digital signage can be a powerful tool for increasing foot traffic, boosting sales, and improving customer engagement.

Here are some of the benefits of retail digital signage:

  • Increased visibility: Digital signage can help to increase the visibility of your products and services. When customers are walking through your store, they are more likely to notice a digital display than a traditional poster or sign.
  • Improved customer engagement: Digital signage can help to improve customer engagement by providing them with interactive content. For example, you could create a digital display that allows customers to scan a product barcode to learn more about it.
  • Increased sales: Digital signage can help to increase sales by promoting products and services that are on sale or that are new to your store. You can also use digital signage to run targeted promotions that are tailored to the interests of your customers.
  • Improved brand awareness: Digital signage can help to improve brand awareness by displaying your logo and branding on a large, high-resolution display. This can help to create a more memorable and engaging shopping experience for your customers.

If you are looking for a way to improve your retail store's marketing and communications, then digital signage is a great option. With so many benefits to offer, digital signage can help you to increase foot traffic, boost sales, and improve customer engagement.

Here are some of the most common types of retail digital signage:

  • Product information displays: These displays show information about products, such as prices, descriptions, and reviews.
  • Advertising displays: These displays promote products, services, or events.
  • Directional displays: These displays help customers find their way around your store.
  • Interactive displays: These displays allow customers to interact with content, such as by playing games or answering questions.

There are many different types of digital signage that can be used in retail stores. Some of the most common types include:

  • LCD monitors: LCD monitors are a popular choice for digital signage because they are affordable and easy to install.
  • LED screens: LED screens are more expensive than LCD monitors, but they offer better image quality and brightness.
  • Projection: Projection is a good option for large areas, such as store windows or ceilings.

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