Retail Digital Signage

Retail Digital Signage is the remote-controlled distribution and playback of digital content on displays ranging from digital billboards to much smaller screens, either at a single location or across multiple sites to show product information, promotions, videos, or even live social media feeds. Digital information displays can be used throughout the store for branding, merchandising, promoting products, entertaining customers and improving the customer experience.

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SpinetiX and EET Europarts announce new distribution partnership in Norway

1 SpinetiX and EET Europarts announce new distribution partnership in Norway

SpinetiX have announced their distribution partnership in Norway and the rollout of the SpinetiX Channel Partner Program (CPP).

EllaFashion's digital price tags enhance customer experience for a leading department store in Noordwijk, Netherlands

2 EllaFashion's digital price tags enhance customer experience for a leading department store in Noordwijk, Netherlands

A leading department store in Noordwijk is the latest retailer to benefit from the innovative electronic pricing solution from MariElla Labels Oy.

Fastsigns' Kingston product portfolio grows as centre expands

3 Fastsigns' Kingston product portfolio grows as centre expands

The Kingston branch of global signage specialist Fastsigns has doubled in size, following an expansion project worth £250,000.

MariElla Labels Oy announced as the digital retail solutions provider for Helsinki fashion store Björkqvist

4 MariElla Labels Oy announced as the digital retail solutions provider for Helsinki fashion store Björkqvist

MariElla Labels Oy – a manufacturer of EllaFashion electronic price tags – has announced the installation of its digital and disruptive retail solution in Helsinki fashion store Björkqvist.

MaxMedia to share digital signage for retail insights at InfoComm 2017

5 MaxMedia to share digital signage for retail insights at InfoComm 2017

MaxMedia will take part in panels and presentations at the upcoming InfoComm 2017 show in Orlando (14-16 June, Orange County Convention Center) that will provide systems integrators with insight on selling dynamic digital signage in retail environments—and share a real-world success story with an emphasis on post-launch benefits.

Vantage LED 'to disrupt digital signage industry' at ISA Sign Expo 2017

6 Vantage LED 'to disrupt digital signage industry' at ISA Sign Expo 2017

Vantage LED comments that it has been a force to be reckoned with since expanding beyond its OEM roots and exploding onto the mainstream market in 2012.

London Digital Signage Week to include Global Digital Signage Conference

7 London Digital Signage Week to include Global Digital Signage Conference

The first ever Global Digital Signage Conference is set to take place Thursday, 11 May 2017 as a major part of London Digital Signage Week.

Tightrope Media Systems to unveil next-generation digital signage software at DSE 2017

8 Tightrope Media Systems to unveil next-generation digital signage software at DSE 2017

Tightrope Media Systems will celebrate the release of its next-generation Carousel 7.0 Digital Signage Software, the most significant upgrade in the globally-deployed solution's rich, 20-year history, at the upcoming Digital Signage Expo.

Retail Digital Signage Expo launches dedicated digital signage conference, in association with Intel

9 Retail Digital Signage Expo launches dedicated digital signage conference, in association with Intel

Retail Digital Signage Expo (RDSE) Europe's annual event for the retail digital signage industry, has announced the addition of a new Conference programme devoted to digital signage at its May event.

Shuttle Computer Group announces DX30 digital signage player for SMB

10 Shuttle Computer Group announces DX30 digital signage player for SMB

Shuttle Computer Group, Inc., designer of small form computers, has announced its value-oriented DX30 player for up to three-screens of 4K digital signage, kiosks and other applications. Its fanless design and sturdy construction, coupled with a three-year limited warranty, makes it ideal for SMB deployments in particular.

Retail Digital Signage

Retail digital signage is the use of digital displays in retail stores to communicate with customers. This can include displaying product information, advertising new arrivals, or providing directions. Digital signage can be a powerful tool for increasing foot traffic, boosting sales, and improving customer engagement.

Here are some of the benefits of retail digital signage:

  • Increased visibility: Digital signage can help to increase the visibility of your products and services. When customers are walking through your store, they are more likely to notice a digital display than a traditional poster or sign.
  • Improved customer engagement: Digital signage can help to improve customer engagement by providing them with interactive content. For example, you could create a digital display that allows customers to scan a product barcode to learn more about it.
  • Increased sales: Digital signage can help to increase sales by promoting products and services that are on sale or that are new to your store. You can also use digital signage to run targeted promotions that are tailored to the interests of your customers.
  • Improved brand awareness: Digital signage can help to improve brand awareness by displaying your logo and branding on a large, high-resolution display. This can help to create a more memorable and engaging shopping experience for your customers.

If you are looking for a way to improve your retail store's marketing and communications, then digital signage is a great option. With so many benefits to offer, digital signage can help you to increase foot traffic, boost sales, and improve customer engagement.

Here are some of the most common types of retail digital signage:

  • Product information displays: These displays show information about products, such as prices, descriptions, and reviews.
  • Advertising displays: These displays promote products, services, or events.
  • Directional displays: These displays help customers find their way around your store.
  • Interactive displays: These displays allow customers to interact with content, such as by playing games or answering questions.

There are many different types of digital signage that can be used in retail stores. Some of the most common types include:

  • LCD monitors: LCD monitors are a popular choice for digital signage because they are affordable and easy to install.
  • LED screens: LED screens are more expensive than LCD monitors, but they offer better image quality and brightness.
  • Projection: Projection is a good option for large areas, such as store windows or ceilings.

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