El Corte Ingles selected Daktronics of Brookings, South Dakota, to provide the largest video display in Spain – and one of the largest video displays in all of Europe – measuring 194 square metres and wrapping around the building façade, at their Callao location in Madrid.
Retail Digital Signage
Retail Digital Signage is the remote-controlled distribution and playback of digital content on displays ranging from digital billboards to much smaller screens, either at a single location or across multiple sites to show product information, promotions, videos, or even live social media feeds. Digital information displays can be used throughout the store for branding, merchandising, promoting products, entertaining customers and improving the customer experience.
Elo introduces new 70-inch interactive digital signage
Mar 18, 2015
Elo Touch Solutions (Elo) has announced the 7001LT 70-inch interactive digital signage (IDS) platform.
Dixons Retail deploys cutting-edge Pricer electronic shelf labels
Nov 27, 2013
Dixons Retail Plc, the European multi-channel specialist electrical retailer and owner of Currys & PC World, is currently working with the Herbert Group for a trial of new generation Pricer SmartTAG Electronic Shelf Labels (ESLs) at their store in Aylesbury.
ADI targets retail sector with launch of high resolution products and growth of sales team
Nov 14, 2013
LED screen specialist ADI is targeting growth within the retail sector with the launch of new high resolution products aimed specifically at the market, along with the expansion of its sales team.
Visix showcases Campus digital signage solutions at EDUCAUSE Annual Conference
Oct 17, 2013
Visix, Inc. will cxhibit in booth 1643 at the 2013 EDUCAUSE Annual Conference in Anaheim, October 16 and 17. The company will demonstrate the latest version of its AxisTV digital signage software, award-winning interactive wayfinding designs, meeting room signs, and a host of other new products.
Luxury brand Vertu selects BrightSign players for global in-store signage network
Jul 31, 2013
BrightSign, LLC has announced that Vertu, provider of luxury mobile phones, has opted to use its players in its global network of boutiques and concessions.
PricerLab presents the 'Price Poster'
Jun 13, 2013
PricerLab, the electronic shelf labelling solutions provider to retailers, provides products designed to make stores smarter.
Achieving cost efficiencies in retail
Mar 26, 2013
By Derek Buchanan, CEO, Episys.
Reducing operating costs is a vital element for most businesses at the moment, especially retailers, many of whom are seeing very little light at the end of the tunnel. Here, Derek Buchanan, CEO of Episys, discusses the pro-active measures retailers can take to run businesses more efficiently and effectively.
Tiny Green PC reveals FitSignage, a high-powered, yet affordable new digital signage solution.
Mar 26, 2013
Touch display solutions provider Tiny Green PC has recently launched an easy to use plug-and-play system, designed for assignments where several small screens are required in a number of locations.
Tesco leaps into the future with Virtual Reality Software in partnership with Red Dot Square
Feb 26, 2013
Supermarket Tesco is to use virtual reality technology to plan how its category ranges appear on shelves. Tesco is reportedly the first UK retailer to integrate the technology of virtual reality company Red Dot Square into its existing systems and ways of working.
Retail Digital Signage
Retail digital signage is the use of digital displays in retail stores to communicate with customers. This can include displaying product information, advertising new arrivals, or providing directions. Digital signage can be a powerful tool for increasing foot traffic, boosting sales, and improving customer engagement.
Here are some of the benefits of retail digital signage:
- Increased visibility: Digital signage can help to increase the visibility of your products and services. When customers are walking through your store, they are more likely to notice a digital display than a traditional poster or sign.
- Improved customer engagement: Digital signage can help to improve customer engagement by providing them with interactive content. For example, you could create a digital display that allows customers to scan a product barcode to learn more about it.
- Increased sales: Digital signage can help to increase sales by promoting products and services that are on sale or that are new to your store. You can also use digital signage to run targeted promotions that are tailored to the interests of your customers.
- Improved brand awareness: Digital signage can help to improve brand awareness by displaying your logo and branding on a large, high-resolution display. This can help to create a more memorable and engaging shopping experience for your customers.
If you are looking for a way to improve your retail store's marketing and communications, then digital signage is a great option. With so many benefits to offer, digital signage can help you to increase foot traffic, boost sales, and improve customer engagement.
Here are some of the most common types of retail digital signage:
- Product information displays: These displays show information about products, such as prices, descriptions, and reviews.
- Advertising displays: These displays promote products, services, or events.
- Directional displays: These displays help customers find their way around your store.
- Interactive displays: These displays allow customers to interact with content, such as by playing games or answering questions.
There are many different types of digital signage that can be used in retail stores. Some of the most common types include:
- LCD monitors: LCD monitors are a popular choice for digital signage because they are affordable and easy to install.
- LED screens: LED screens are more expensive than LCD monitors, but they offer better image quality and brightness.
- Projection: Projection is a good option for large areas, such as store windows or ceilings.
