Supermarket Tesco is to use virtual reality technology to plan how their category ranges appear on shelves. Tesco is reportedly the first UK retailer to integrate the technology of virtual reality company Red Dot Square into their existing systems and ways of working.
Retail Digital Signage
Retail Digital Signage is the remote-controlled distribution and playback of digital content on displays ranging from digital billboards to much smaller screens, either at a single location or across multiple sites to show product information, promotions, videos, or even live social media feeds. Digital information displays can be used throughout the store for branding, merchandising, promoting products, entertaining customers and improving the customer experience.
Tesco leaps into the future with Virtual Reality Software in partnership with Red Dot Square
Feb 19, 2013
John Lewis Exeter trials Pierhouse's NetTickIT software and ZBD's epaper system to strengthen omni-channel strategy
Feb 13, 2013
Pierhouse, the integrated signage management company, and ZBD, provider of fully graphic epaper display systems for retailers globally, have announced that John Lewis, one of the UK's leading department store retailers, has a live trial of its epaper solution within its new flexible format Exeter shop.
OPS digital signage player achieves plug-n-play with competitive cost and performance
Dec 19, 2012
Small and OPS ready, Nexcom's digital signage player NDiS M422 is aimed to fulfil interactive kiosks and signage applications requiring an energy efficient processor and high graphic performance.
Audience analytics and measurement system gives digital signage an extra edge
Nov 14, 2012
NEC Display Solutions Europe has launched FieldAnalyst, a system that automatically detects human faces from images captured by video cameras for use in digital signage and traffic analysis.
Kiddicare rolls out ZBD's epaper system across UK superstores to strengthen multi-channel strategy
Oct 24, 2012
ZBD, provider of fully graphic epaper display systems for retailers and industrial users globally, has announced that Kiddicare, the UK online baby equipment retailer, has chosen to roll out ZBD's epaper system across its entire store estate.
Box Technologies signs agreement to become official digital signage partner for Retail Fraud on the Road 2012 and Retail London 2013
Oct 03, 2012
Box Technologies, UK provider of customer interface technology solutions, has signed an agreement with Retail Knowledge to become its official digital signage partner and event sponsor for the forthcoming Retail Fraud on the Road and Retail Fraud London events.
The Pro Shop cuts signage costs with Episys Immediate Impact
Aug 15, 2012
The Pro Shop, the South African golf equipment retailer, has selected the Immediate Impact signage solution from Episys, the global information technology services company, in conjunction with HOLDiT, Episys' partner in South Africa reducing the cost of producing all store signage by 80% as well as cutting design time by 30 hours per week.
The Container Store cuts the cost of in-store signage with help from Episys
Jul 17, 2012
The Container Store has selected the Retail Enterprise Suite signage solution, from Episys, in order to produce high quality signage and boost promotional effectiveness and customer service across its 55+ 25,000 square foot stores from coast to coast.
Digital signage player trilogy: performance, connectivity, and manageability
Jun 12, 2012
Nexcom has rolled out 1080P digital signage player NDiS 167 in light of booming demand for embedded intelligence. Performance, connectivity, manageability are three important pillars of embedded intelligence.
Interactive digital wayfinding in retail
May 15, 2012
Alexandrium Woonmall Rotterdam uses AOpen to power its digital signage network and Interactive Wayfinding touch displays
Retail Digital Signage
Retail digital signage is the use of digital displays in retail stores to communicate with customers. This can include displaying product information, advertising new arrivals, or providing directions. Digital signage can be a powerful tool for increasing foot traffic, boosting sales, and improving customer engagement.
Here are some of the benefits of retail digital signage:
- Increased visibility: Digital signage can help to increase the visibility of your products and services. When customers are walking through your store, they are more likely to notice a digital display than a traditional poster or sign.
- Improved customer engagement: Digital signage can help to improve customer engagement by providing them with interactive content. For example, you could create a digital display that allows customers to scan a product barcode to learn more about it.
- Increased sales: Digital signage can help to increase sales by promoting products and services that are on sale or that are new to your store. You can also use digital signage to run targeted promotions that are tailored to the interests of your customers.
- Improved brand awareness: Digital signage can help to improve brand awareness by displaying your logo and branding on a large, high-resolution display. This can help to create a more memorable and engaging shopping experience for your customers.
If you are looking for a way to improve your retail store's marketing and communications, then digital signage is a great option. With so many benefits to offer, digital signage can help you to increase foot traffic, boost sales, and improve customer engagement.
Here are some of the most common types of retail digital signage:
- Product information displays: These displays show information about products, such as prices, descriptions, and reviews.
- Advertising displays: These displays promote products, services, or events.
- Directional displays: These displays help customers find their way around your store.
- Interactive displays: These displays allow customers to interact with content, such as by playing games or answering questions.
There are many different types of digital signage that can be used in retail stores. Some of the most common types include:
- LCD monitors: LCD monitors are a popular choice for digital signage because they are affordable and easy to install.
- LED screens: LED screens are more expensive than LCD monitors, but they offer better image quality and brightness.
- Projection: Projection is a good option for large areas, such as store windows or ceilings.
