Spectrum Interactive has announced the deployment of its digital signage solution within restaurant chain Brewers Fayre.
Retail Digital Signage
Retail Digital Signage is the remote-controlled distribution and playback of digital content on displays ranging from digital billboards to much smaller screens, either at a single location or across multiple sites to show product information, promotions, videos, or even live social media feeds. Digital information displays can be used throughout the store for branding, merchandising, promoting products, entertaining customers and improving the customer experience.
triOpsis launches Visual Intelligence for Retail
Jul 05, 2011
triOpsis has launched Visual Intelligence for Retail, created to help the retail sector deliver quality visual merchandising through real-time visibility and control.
SuperGros approves and recommends Delfi Breece System with full graphical electronic shelf labels.
Jun 28, 2011
SuperGros has approved Delfi Breece System with full graphical electronic shelf labels after testing the solution in two stores - SuperBest sterflled Torv in Copenhagen and EUROSPAR Shus in Odense.
The Zoological Society selects new signage solution from Episys
Jun 22, 2011
ZSL London Zoo and ZSL Whipsnade Zoo are transforming the signage in its six stores by implementing Immediate Impact from Episys to give visitors a better shopping experience.
Prysm launches Digital Mannequin
Jun 07, 2011
Prysm, the LPD (Laser Phosphor Display) screen manufacturer has created the Digital Mannequin, a digital signage solution which brings the glamour and inspiration of the catwalk to the shop floor.
Beaverbrooks professionalises in-store signage with Episys Immediate Impact
Jun 01, 2011
Beaverbrooks is transforming its in-store signage by implementing Immediate Impact from Episys, a global information technology services company, as part of its commitment to customer service.
Singapore-based systems integrator uses Nexcom digital signage player for multi-display advertising deployments
Jun 01, 2011
A Singapore based company which provides professional digital signage solutions and system integration service in the region, has recently selected Nexcom's NDiS 540 series digital signage players as their digital signage platform on a number of projects.
John Ryan announces new hire in digital signage products Group
May 18, 2011
John Ryan, a global provider of large-scale managed digital merchandising networks for retail banking organizations, has announced that Eduardo Paulo has joined the firm as Director of User Experience.
DGScreen cloud-based digital signage solution makes European debut
May 11, 2011
DGScreen will make its European debut at the Screen Media Expo in London, UK: 18-19 May and the following week at Digital Signage Europe Expo in Essen, Germany: 24-26 May.
Camvine PR: Showing CODA cloud-based digital signage platform at Screenmedia expo 2011
May 04, 2011
Camvine will be exhibiting its CODA (Content Distribution Architecture) cloud-based digital signage platform on Stand E35 at this year's Screenmedia expo (London Earl's Court 2, 18-19 May).
Retail Digital Signage
Retail digital signage is the use of digital displays in retail stores to communicate with customers. This can include displaying product information, advertising new arrivals, or providing directions. Digital signage can be a powerful tool for increasing foot traffic, boosting sales, and improving customer engagement.
Here are some of the benefits of retail digital signage:
- Increased visibility: Digital signage can help to increase the visibility of your products and services. When customers are walking through your store, they are more likely to notice a digital display than a traditional poster or sign.
- Improved customer engagement: Digital signage can help to improve customer engagement by providing them with interactive content. For example, you could create a digital display that allows customers to scan a product barcode to learn more about it.
- Increased sales: Digital signage can help to increase sales by promoting products and services that are on sale or that are new to your store. You can also use digital signage to run targeted promotions that are tailored to the interests of your customers.
- Improved brand awareness: Digital signage can help to improve brand awareness by displaying your logo and branding on a large, high-resolution display. This can help to create a more memorable and engaging shopping experience for your customers.
If you are looking for a way to improve your retail store's marketing and communications, then digital signage is a great option. With so many benefits to offer, digital signage can help you to increase foot traffic, boost sales, and improve customer engagement.
Here are some of the most common types of retail digital signage:
- Product information displays: These displays show information about products, such as prices, descriptions, and reviews.
- Advertising displays: These displays promote products, services, or events.
- Directional displays: These displays help customers find their way around your store.
- Interactive displays: These displays allow customers to interact with content, such as by playing games or answering questions.
There are many different types of digital signage that can be used in retail stores. Some of the most common types include:
- LCD monitors: LCD monitors are a popular choice for digital signage because they are affordable and easy to install.
- LED screens: LED screens are more expensive than LCD monitors, but they offer better image quality and brightness.
- Projection: Projection is a good option for large areas, such as store windows or ceilings.
