Retail Digital Signage

Retail Digital Signage is the remote-controlled distribution and playback of digital content on displays ranging from digital billboards to much smaller screens, either at a single location or across multiple sites to show product information, promotions, videos, or even live social media feeds. Digital information displays can be used throughout the store for branding, merchandising, promoting products, entertaining customers and improving the customer experience.

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Enrique Tomás chooses nsign.tv for its new vending machines at Barcelona Airport

1 Enrique Tomás chooses nsign.tv for its new vending machines at Barcelona Airport

nsign.tv has announced that Enrique Tomás, the ham chain, has implemented its digital signage platform in its new model of Enrique Tomás GO!urmet vending machines that has just been launched at Barcelona Airport.

PPDS brings the power of Philips professional displays to new $15m ‘state-of-the-art’ Oral Roberts University Athletic Center in Oklahoma

2 PPDS brings the power of Philips professional displays to new $15m ‘state-of-the-art’ Oral Roberts University Athletic Center in Oklahoma

PPDS, the exclusive global provider of Philips professional displays and complementary solutions, has announced its advanced range of Philips Signage D-Line digital displays and Philips LED 6000 Series L-Line direct view LED displays have been selected and installed inside the spectacular new $15m Mike Carter Athletic Center at Oral Roberts University in Tulsa, Oklahoma.

inriver Brand Store, a self-service digital storefront creating new efficiencies for enterprises growing digital commerce demand

3 inriver Brand Store, a self-service digital storefront creating new efficiencies for enterprises growing digital commerce demand

inriver has unveiled the inriver Brand Store, a self-service digital storefront providing a centralised and secure way to distribute product information.

PPDS partners with Grassfish to deliver ‘outstanding’ retail experiences on Philips Tableaux displays

4 PPDS partners with Grassfish to deliver ‘outstanding’ retail experiences on Philips Tableaux displays

PPDS, provider of Philips professional displays and complementary solutions, has announced its latest solution evolution with Grassfish – the In-store Experience Management platform provider – delivering a range of experience-enhancing features and opportunities for retailers on Philips Tableaux ePaper displays.

PPDS provides the ideal treatment for Laser Clinics driving footfall and delivering eye-catching in-store communications with 4K Philips digital signage displays

5 PPDS provides the ideal treatment for Laser Clinics driving footfall and delivering eye-catching in-store communications with 4K Philips digital signage displays

PPDS, the exclusive global provider of Philips professional displays and dedicated AV software solutions, has supported Laser Clinics – the largest cosmetic clinic in the world – in expanding its communications and driving footfall inside its busy Brent Cross store, with the installation of Philips Q-Line 4K UHD digital signage displays.

Carousel Digital Signage keeps campus messaging lively and engaging for Butler University

6 Carousel Digital Signage keeps campus messaging lively and engaging for Butler University

Carousel Digital Signage continues to strengthen relationships with long-time customers by transitioning server-based digital signage systems to the cloud, helping IT departments simplify operations while also establishing end user models that invite more content contributors.

Digital Signage Summit Europe 2023 casts a critical eye on the industry and explores ‘Engaging Experiences’

7 Digital Signage Summit Europe 2023 casts a critical eye on the industry and explores ‘Engaging Experiences’

DSS Europe returned to Munich on 5-6 July to take a deep dive into the state of the industry and the key trends that are shaping the future of digital signage.

New Navori Labs QL software release adds value for DOOH advertisers and application developers

8 New Navori Labs QL software release adds value for DOOH advertisers and application developers

Navori Labs comes to InfoComm next month with a new QL digital signage software release that is intended to expand the company’s appeal to a broader customer base, with new features that specifically benefit ad agencies, the application developer community and general digital signage users.

SES-imagotag announces latest-generation VUSION platform roll-out contract in Walmart Stores in US

9 SES-imagotag announces latest-generation VUSION platform roll-out contract in Walmart Stores in US

One year after the agreement of its strategic partnership, SES-imagotag, the digital solutions provider for physical retail, has entered into a new agreement with Walmart to initiate the deployment of the latest-generation VUSION platform within several hundred Walmart US stores.

UK’s biggest retailers challenged by search relevancy - and losing revenue as a result

10 UK’s biggest retailers challenged by search relevancy - and losing revenue as a result

Exclusive data from Kin + Carta and Google Cloud has revealed that 85% of the UK’s largest retailers see “search relevancy” as their biggest challenge regarding product discovery on their ecommerce sites.

Retail Digital Signage

Retail digital signage is the use of digital displays in retail stores to communicate with customers. This can include displaying product information, advertising new arrivals, or providing directions. Digital signage can be a powerful tool for increasing foot traffic, boosting sales, and improving customer engagement.

Here are some of the benefits of retail digital signage:

  • Increased visibility: Digital signage can help to increase the visibility of your products and services. When customers are walking through your store, they are more likely to notice a digital display than a traditional poster or sign.
  • Improved customer engagement: Digital signage can help to improve customer engagement by providing them with interactive content. For example, you could create a digital display that allows customers to scan a product barcode to learn more about it.
  • Increased sales: Digital signage can help to increase sales by promoting products and services that are on sale or that are new to your store. You can also use digital signage to run targeted promotions that are tailored to the interests of your customers.
  • Improved brand awareness: Digital signage can help to improve brand awareness by displaying your logo and branding on a large, high-resolution display. This can help to create a more memorable and engaging shopping experience for your customers.

If you are looking for a way to improve your retail store's marketing and communications, then digital signage is a great option. With so many benefits to offer, digital signage can help you to increase foot traffic, boost sales, and improve customer engagement.

Here are some of the most common types of retail digital signage:

  • Product information displays: These displays show information about products, such as prices, descriptions, and reviews.
  • Advertising displays: These displays promote products, services, or events.
  • Directional displays: These displays help customers find their way around your store.
  • Interactive displays: These displays allow customers to interact with content, such as by playing games or answering questions.

There are many different types of digital signage that can be used in retail stores. Some of the most common types include:

  • LCD monitors: LCD monitors are a popular choice for digital signage because they are affordable and easy to install.
  • LED screens: LED screens are more expensive than LCD monitors, but they offer better image quality and brightness.
  • Projection: Projection is a good option for large areas, such as store windows or ceilings.

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