Retail Digital Signage

Retail Digital Signage is the remote-controlled distribution and playback of digital content on displays ranging from digital billboards to much smaller screens, either at a single location or across multiple sites to show product information, promotions, videos, or even live social media feeds. Digital information displays can be used throughout the store for branding, merchandising, promoting products, entertaining customers and improving the customer experience.

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luk hiar! uses nsign.tv for the digital signage circuit at the new HLA International Clinic in Barcelona

1 luk hiar! uses nsign.tv for the digital signage circuit at the new HLA International Clinic in Barcelona

The new HLA International Clinic in Barcelona is equipped with a novel digital signage circuit comprising around thirty LED screens, claimed to make it a unique installation of its kind in a medical centre. The integration was carried out by luk hiar!, which chose the nsign.tv software platform for the centralised management of the display network.

Pricer to showcase next generation in-store innovations at Retail Technology Show, 26-27 April, London, Olympia

2 Pricer to showcase next generation in-store innovations at Retail Technology Show, 26-27 April, London, Olympia

Pricer, provider of shelf edge automation and communication solutions, will exhibit at the Retail Technology Show in London, showcasing solutions that drive greater in-store operational performance.

Jack Wolfskin brings the adventure indoors with imposing 7.2m Philips LED and digital signage installations inside refurbished flagship store

3 Jack Wolfskin brings the adventure indoors with imposing 7.2m Philips LED and digital signage installations inside refurbished flagship store

Jack Wolfskin has teamed up with PPDS, the exclusive global provider of Philips digital signage, interactive displays, direct view LED and professional TV products, to install a series of LED and digital signage solutions inside its newly refurbished flagship store in Frankfurt,  to create new, highly immersive and emotive shopping experiences for visitors.

Retail Store Branding Made Easy with Internal 3D Rendering

4 Retail Store Branding Made Easy with Internal 3D Rendering

By Harry Wink, freelance writer.

Branding is the art and science of disseminating a principle within a target audience group. Whether you have several brand principles to promote, or you are just pushing one brand principle, here is how internal planning with 3D Rendering may help.

Enabling a connected experience for the consumer: Digital signage provides the platform to bring multi-channel strategies together for the grocery, retail and QSR Sectors

5 Enabling a connected experience for the consumer: Digital signage provides the platform to bring multi-channel strategies together for the grocery, retail and QSR Sectors

Providing the consumer with a connected and experiential journey is key in a world that has seen a fundamental and lasting change in how consumers receive information and make their purchasing decisions.

Marks & Spencer pilots Zyler virtual try-on technology

6 Marks & Spencer pilots Zyler virtual try-on technology

UK department store Marks & Spencer and technology company Zyler have partnered to deliver an in-store virtual try-on experience. 

Sweden’s supermarket Maxi ICA enhances shopping experiences with giant Philips LED display and digital signage installs

7 Sweden’s supermarket Maxi ICA enhances shopping experiences with giant Philips LED display and digital signage installs

PPDS, the exclusive global provider of Philips professional displays, has teamed up with Sweden’s large supermarket chain, Maxi ICA, to bring a highly engaging and more inspired shopping experience to customers in its flagship store, with the installation of 27 digital signage displays, and a spectacular 16 metre wide (52ft) direct view LED videowall – claimed to be the largest of its kind in Scandinavia.

PPDS confirms ISE 2023 attendance with energy efficient and eco-friendly digital signage for retail among key announcements

8 PPDS confirms ISE 2023 attendance with energy efficient and eco-friendly digital signage for retail among key announcements

PPDS, the exclusive global provider of Philips professional displays and solutions, will be participating at ISE 2023 in Barcelona (January 29 – Feb 3),  with the four-day AV event once again providing the launch pad for a series of product announcements from the company – including what the company claims to be the world’s most energy efficient, eco-friendly digital signage range for retail stores.

Signagelive partners with EyeQuant to deliver data-driven content development support for digital screens

9 Signagelive partners with EyeQuant to deliver data-driven content development support for digital screens

Signagelive has entered into a partnership to help customers prove the effectiveness of their digital signage image and video content, before it goes live.

Ynvisible launches new digital signage solution at Electronica 2022

10 Ynvisible launches new digital signage solution at Electronica 2022

Ynvisible, the e-paper display manufacturer, launched its new Digital Signage Solution at Electronica 2022. This new product encompasses a simple large format e-paper display with digital and alphanumeric capabilities, that has been designed for ultra-low power applications.

Retail Digital Signage

Retail digital signage is the use of digital displays in retail stores to communicate with customers. This can include displaying product information, advertising new arrivals, or providing directions. Digital signage can be a powerful tool for increasing foot traffic, boosting sales, and improving customer engagement.

Here are some of the benefits of retail digital signage:

  • Increased visibility: Digital signage can help to increase the visibility of your products and services. When customers are walking through your store, they are more likely to notice a digital display than a traditional poster or sign.
  • Improved customer engagement: Digital signage can help to improve customer engagement by providing them with interactive content. For example, you could create a digital display that allows customers to scan a product barcode to learn more about it.
  • Increased sales: Digital signage can help to increase sales by promoting products and services that are on sale or that are new to your store. You can also use digital signage to run targeted promotions that are tailored to the interests of your customers.
  • Improved brand awareness: Digital signage can help to improve brand awareness by displaying your logo and branding on a large, high-resolution display. This can help to create a more memorable and engaging shopping experience for your customers.

If you are looking for a way to improve your retail store's marketing and communications, then digital signage is a great option. With so many benefits to offer, digital signage can help you to increase foot traffic, boost sales, and improve customer engagement.

Here are some of the most common types of retail digital signage:

  • Product information displays: These displays show information about products, such as prices, descriptions, and reviews.
  • Advertising displays: These displays promote products, services, or events.
  • Directional displays: These displays help customers find their way around your store.
  • Interactive displays: These displays allow customers to interact with content, such as by playing games or answering questions.

There are many different types of digital signage that can be used in retail stores. Some of the most common types include:

  • LCD monitors: LCD monitors are a popular choice for digital signage because they are affordable and easy to install.
  • LED screens: LED screens are more expensive than LCD monitors, but they offer better image quality and brightness.
  • Projection: Projection is a good option for large areas, such as store windows or ceilings.

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