PPDS, the exclusive global provider of Philips professional displays and solutions, will be participating at ISE 2023 in Barcelona (January 29 – Feb 3), with the four-day AV event once again providing the launch pad for a series of product announcements from the company – including what the company claims to be the world’s most energy efficient, eco-friendly digital signage range for retail stores.
Retail Digital Signage
Retail Digital Signage is the remote-controlled distribution and playback of digital content on displays ranging from digital billboards to much smaller screens, either at a single location or across multiple sites to show product information, promotions, videos, or even live social media feeds. Digital information displays can be used throughout the store for branding, merchandising, promoting products, entertaining customers and improving the customer experience.
Signagelive partners with EyeQuant to deliver data-driven content development support for digital screens
Nov 28, 2022
Signagelive has entered into a partnership to help customers prove the effectiveness of their digital signage image and video content, before it goes live.
Ynvisible launches new digital signage solution at Electronica 2022
Nov 28, 2022
Ynvisible, the e-paper display manufacturer, launched its new Digital Signage Solution at Electronica 2022. This new product encompasses a simple large format e-paper display with digital and alphanumeric capabilities, that has been designed for ultra-low power applications.
Carousel Digital Signage announces second annual virtual customer event
Nov 15, 2022
Carousel Digital Signage will celebrate its 25th year in business this month with its second annual Carousel Swoop, a customer-focused virtual event designed to educate attendees on topics close to the Carousel user community and provide a peak at what’s ahead for the coming year.
nsign.tv wins a ‘Digital Signage Award’ for the digital transformation project of a major retailer
Nov 14, 2022
The Spanish digital signage technology start-up nsign.tv has won the Digital Signage Award 2022 in the ‘Retail’ category for a digital transformation project in Spain of a major multinational dedicated to retail.
New AI GAN-powered virtual try-on for hairstyles solution from Perfect Corp. is poised to elevate hair salon experience
Oct 18, 2022
Perfect Corp., the artificial intelligence (AI) and augmented reality (AR) beauty and fashion tech solutions provider, has introduced its new virtual try-on technology for hairstyles.
PPDS donates 2 x Philips 4K UHD displays to leading international eye care charity to help prevent avoidable blindness in developing countries
Oct 18, 2022
Bringing vision to life: Providing affordable and accessible eye care in developing countries, Philips Q-Line displays have been installed in the treatment room and reception area at the Vinh Long Eye Hospital in Vietnam, delivering 4K UHD video, imagery and static content for training, early intervention and treatment of serious eye conditions.
PPDS strengthens Iberian and French sales teams with appointments of LED and digital signage specialists Elise Hardouin and Romain Gentile
Sep 26, 2022
PPDS, the exclusive global provider of Philips professional displays and solutions, has further strengthened its France and Iberia management teams, with the appointments of LED and digital signage sales specialists, Elise Hardouin and Romain Gentile.
Signage specialists bring to life sausage-themed wedding for Manchester couple
Sep 05, 2022
FASTSIGNS Manchester has embarked on its most quirky project to date, producing signage for a sausage-themed wedding on behalf of clients, creative consultants, Forever Beta and wedding planner, The Country Blush, who were both working with Peperami.
Carousel Digital Signage empowers retail experience for shoppers at Sun & Ski Sports
Aug 29, 2022
Carousel Digital Signage is helping Sun & Ski Sports bring customised, season-specific content to its stores across the US. The retailer is deploying Carousel Cloud throughout its organisation to showcase the products and services it offers to its customer base of outdoor enthusiasts.
Retail Digital Signage
Retail digital signage is the use of digital displays in retail stores to communicate with customers. This can include displaying product information, advertising new arrivals, or providing directions. Digital signage can be a powerful tool for increasing foot traffic, boosting sales, and improving customer engagement.
Here are some of the benefits of retail digital signage:
- Increased visibility: Digital signage can help to increase the visibility of your products and services. When customers are walking through your store, they are more likely to notice a digital display than a traditional poster or sign.
- Improved customer engagement: Digital signage can help to improve customer engagement by providing them with interactive content. For example, you could create a digital display that allows customers to scan a product barcode to learn more about it.
- Increased sales: Digital signage can help to increase sales by promoting products and services that are on sale or that are new to your store. You can also use digital signage to run targeted promotions that are tailored to the interests of your customers.
- Improved brand awareness: Digital signage can help to improve brand awareness by displaying your logo and branding on a large, high-resolution display. This can help to create a more memorable and engaging shopping experience for your customers.
If you are looking for a way to improve your retail store's marketing and communications, then digital signage is a great option. With so many benefits to offer, digital signage can help you to increase foot traffic, boost sales, and improve customer engagement.
Here are some of the most common types of retail digital signage:
- Product information displays: These displays show information about products, such as prices, descriptions, and reviews.
- Advertising displays: These displays promote products, services, or events.
- Directional displays: These displays help customers find their way around your store.
- Interactive displays: These displays allow customers to interact with content, such as by playing games or answering questions.
There are many different types of digital signage that can be used in retail stores. Some of the most common types include:
- LCD monitors: LCD monitors are a popular choice for digital signage because they are affordable and easy to install.
- LED screens: LED screens are more expensive than LCD monitors, but they offer better image quality and brightness.
- Projection: Projection is a good option for large areas, such as store windows or ceilings.
