Retail Digital Signage

Retail Digital Signage is the remote-controlled distribution and playback of digital content on displays ranging from digital billboards to much smaller screens, either at a single location or across multiple sites to show product information, promotions, videos, or even live social media feeds. Digital information displays can be used throughout the store for branding, merchandising, promoting products, entertaining customers and improving the customer experience.

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Carousel Digital Signage announces second annual virtual customer event

1 Carousel Digital Signage announces second annual virtual customer event

Carousel Digital Signage will celebrate its 25th year in business this month with its second annual Carousel Swoop, a customer-focused virtual event designed to educate attendees on topics close to the Carousel user community and provide a peak at what’s ahead for the coming year.

nsign.tv wins a ‘Digital Signage Award’ for the digital transformation project of a major retailer

2 nsign.tv wins a ‘Digital Signage Award’ for the digital transformation project of a major retailer

The Spanish digital signage technology start-up nsign.tv has won the Digital Signage Award 2022 in the ‘Retail’ category for a digital transformation project in Spain of a major multinational dedicated to retail.

New AI GAN-powered virtual try-on for hairstyles solution from Perfect Corp. is poised to elevate hair salon experience

3 New AI GAN-powered virtual try-on for hairstyles solution from Perfect Corp. is poised to elevate hair salon experience

Perfect Corp., the artificial intelligence (AI) and augmented reality (AR) beauty and fashion tech solutions provider, has introduced its new virtual try-on technology for hairstyles.

PPDS donates 2 x Philips 4K UHD displays to leading international eye care charity to help prevent avoidable blindness in developing countries

4 PPDS donates 2 x Philips 4K UHD displays to leading international eye care charity to help prevent avoidable blindness in developing countries

Bringing vision to life: Providing affordable and accessible eye care in developing countries, Philips Q-Line displays have been installed in the treatment room and reception area at the Vinh Long Eye Hospital in Vietnam, delivering 4K UHD video, imagery and static content for training, early intervention and treatment of serious eye conditions.

PPDS strengthens Iberian and French sales teams with appointments of LED and digital signage specialists Elise Hardouin and Romain Gentile

5 PPDS strengthens Iberian and French sales teams with appointments of LED and digital signage specialists Elise Hardouin and Romain Gentile

PPDS, the exclusive global provider of Philips professional displays and solutions, has further strengthened its France and Iberia management teams, with the appointments of LED and digital signage sales specialists, Elise Hardouin and Romain Gentile.

Signage specialists bring to life sausage-themed wedding for Manchester couple

6 Signage specialists bring to life sausage-themed wedding for Manchester couple

FASTSIGNS Manchester has embarked on its most quirky project to date, producing signage for a sausage-themed wedding on behalf of clients, creative consultants, Forever Beta and wedding planner, The Country Blush, who were both working with Peperami.

Carousel Digital Signage empowers retail experience for shoppers at Sun & Ski Sports

7 Carousel Digital Signage empowers retail experience for shoppers at Sun & Ski Sports

Carousel Digital Signage is helping Sun & Ski Sports bring customised, season-specific content to its stores across the US. The retailer is deploying Carousel Cloud throughout its organisation to showcase the products and services it offers to its customer base of outdoor enthusiasts.

6 Benefits the Connected Retail Space Will Provide to Consumers

8 6 Benefits the Connected Retail Space Will Provide to Consumers

By Brian Gillespie, freelance writer.

A “Connected Retail Space” is a bit of a buzzword; pushed by people who want to sell business optimisation services. Nevertheless, slathering your business with technology like rich butter over warm toast does have its benefits. Here are 6 retail benefits that having a “Connected” space will provide.

PPDS brings new opportunities for system integrators and simplicity for end users with Global Partner Alliance program

9

PPDS, the exclusive global provider of Philips digital signage, interactive displays, direct view LED and professional TV products and complementary solutions, has launched the PPDS Global Partner Alliance (GPA) affiliation program. 

Insider Threat: Economic hardship requires fresh thinking to manage and mitigate internal risk

10 Insider Threat: Economic hardship requires fresh thinking to manage and mitigate internal risk

Graham Swallow, Axis Communications, considers the escalation of instances of theft from inside retail businesses, and what can be done to support and educate staff while protecting assets.

Retail Digital Signage

Retail digital signage is the use of digital displays in retail stores to communicate with customers. This can include displaying product information, advertising new arrivals, or providing directions. Digital signage can be a powerful tool for increasing foot traffic, boosting sales, and improving customer engagement.

Here are some of the benefits of retail digital signage:

  • Increased visibility: Digital signage can help to increase the visibility of your products and services. When customers are walking through your store, they are more likely to notice a digital display than a traditional poster or sign.
  • Improved customer engagement: Digital signage can help to improve customer engagement by providing them with interactive content. For example, you could create a digital display that allows customers to scan a product barcode to learn more about it.
  • Increased sales: Digital signage can help to increase sales by promoting products and services that are on sale or that are new to your store. You can also use digital signage to run targeted promotions that are tailored to the interests of your customers.
  • Improved brand awareness: Digital signage can help to improve brand awareness by displaying your logo and branding on a large, high-resolution display. This can help to create a more memorable and engaging shopping experience for your customers.

If you are looking for a way to improve your retail store's marketing and communications, then digital signage is a great option. With so many benefits to offer, digital signage can help you to increase foot traffic, boost sales, and improve customer engagement.

Here are some of the most common types of retail digital signage:

  • Product information displays: These displays show information about products, such as prices, descriptions, and reviews.
  • Advertising displays: These displays promote products, services, or events.
  • Directional displays: These displays help customers find their way around your store.
  • Interactive displays: These displays allow customers to interact with content, such as by playing games or answering questions.

There are many different types of digital signage that can be used in retail stores. Some of the most common types include:

  • LCD monitors: LCD monitors are a popular choice for digital signage because they are affordable and easy to install.
  • LED screens: LED screens are more expensive than LCD monitors, but they offer better image quality and brightness.
  • Projection: Projection is a good option for large areas, such as store windows or ceilings.

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