The Barcelona-based digital signage technology start-up Nsign.tv has appointed Albert Baranera as its new managing director, reporting to Toni Viñals, the company CEO. From his new post, Baranera will shape Nsign.tv’s sales channel and marketing strategy going forward.
Retail Digital Signage
Retail Digital Signage is the remote-controlled distribution and playback of digital content on displays ranging from digital billboards to much smaller screens, either at a single location or across multiple sites to show product information, promotions, videos, or even live social media feeds. Digital information displays can be used throughout the store for branding, merchandising, promoting products, entertaining customers and improving the customer experience.
How Effective Signage Boosts Business Growth
Feb 03, 2022
By Ray Wilkinson, freelance writer
Be it for on-premise or running external adverts, using creative and appealing signage is beneficial as it differentiates your business from competitors. This is especially important in the current environment where branding and promoting brand awareness are key to a business's success. Below are ways in which effective use of banners and signs can boost your business growth.
Musgrave rolls out digital shelf-edge capabilities to improve pricing accuracy and enhance CX, powered by Pricer’s ESL solution
Feb 01, 2022
Ireland-based food retail, wholesale and foodservice company, Musgrave, has rolled out an ESL (Electronic Shelf Label) solution from Pricer, the provider of ESLs, across its SuperValu and Centra stores in Northern Ireland as its looks to digitally transform its store estate.
Retailers can offer customers 360° virtual store tours using BlueFinity’s low code app platform, Evoke
Jan 31, 2022
Retailers can now offer customers a 360-degree virtual tour of their stores when they develop apps using Evoke, an innovative low-code app development platform from BlueFinity. BlueFinity’s latest enhancements to Evoke include an integrated and adaptable 360° virtual tour capability. This means that if retailers develop apps through Evoke, they can offer their customers a virtual tour of their stores.
Supermarkets bear the brunt of shelf gaps as supply chain disruption drives out-of-stocks, Pricer’s data reveals
Dec 20, 2021
Supermarkets have been the worst retail vertical hit by shelf gaps as supply chain disruption sees shoppers faced with poor stock availability at the shelf edge in the run up to Christmas, the latest research from Pricer, provider of ESLs (Electronic Shelf Labels), reveals.
How furniture stores and other retailers can benefit from display advertising trends
Nov 17, 2021
By Mark Tough, retail specialist and freelance writer.
For any retail outlet effective advertising is a must. Without it, footfall drops, sales slow and fairly quickly what was once a highly profitable furniture store, or another type of retail outlet starts running at a loss. This is the case regardless of the size or type of store you are running.
Fashion retailer Modivo turns to display technology to create fully automated ‘physical’ shopping experience
Nov 09, 2021
European fashion retailer Modivo, has turned to display technology from PPDS to create and open a futuristic new store in Warsaw, combining the benefits of online and physical shopping for what is claimed to be a highly unique and transformative customer experience.
Cambridgeshire signage business celebrates string of successes
Oct 26, 2021
Signage and visual communications specialist, FASTSIGNS Peterborough, is celebrating a strong year of successes, following its relocation to Phorpres Close last October and a string of recent new appointments.
Navori Labs acquires Innes’ PlugnCast dynamic display software business
Sep 07, 2021
Navori Labs, a global provider of dynamic display and analytics based on AI and computer vision, has acquired the PlugnCast software business of Innes, the leading French company for dynamic display solutions in corporate and government communications. The acquisition will strengthen Navori Labs’ business development in France, and allow Navori Labs to market and sell Innes’ dynamic display solutions globally.
The sensitive shelf
Aug 10, 2021
Sensitivity to price and promotions among consumers is at an all-time high post pandemic, according to new research. So how can retailers react quickly to give their customers the information and reassurance they are seeking, as well as boost margin, asks Duncan Potter, CMO, Pricer.
Retail Digital Signage
Retail digital signage is the use of digital displays in retail stores to communicate with customers. This can include displaying product information, advertising new arrivals, or providing directions. Digital signage can be a powerful tool for increasing foot traffic, boosting sales, and improving customer engagement.
Here are some of the benefits of retail digital signage:
- Increased visibility: Digital signage can help to increase the visibility of your products and services. When customers are walking through your store, they are more likely to notice a digital display than a traditional poster or sign.
- Improved customer engagement: Digital signage can help to improve customer engagement by providing them with interactive content. For example, you could create a digital display that allows customers to scan a product barcode to learn more about it.
- Increased sales: Digital signage can help to increase sales by promoting products and services that are on sale or that are new to your store. You can also use digital signage to run targeted promotions that are tailored to the interests of your customers.
- Improved brand awareness: Digital signage can help to improve brand awareness by displaying your logo and branding on a large, high-resolution display. This can help to create a more memorable and engaging shopping experience for your customers.
If you are looking for a way to improve your retail store's marketing and communications, then digital signage is a great option. With so many benefits to offer, digital signage can help you to increase foot traffic, boost sales, and improve customer engagement.
Here are some of the most common types of retail digital signage:
- Product information displays: These displays show information about products, such as prices, descriptions, and reviews.
- Advertising displays: These displays promote products, services, or events.
- Directional displays: These displays help customers find their way around your store.
- Interactive displays: These displays allow customers to interact with content, such as by playing games or answering questions.
There are many different types of digital signage that can be used in retail stores. Some of the most common types include:
- LCD monitors: LCD monitors are a popular choice for digital signage because they are affordable and easy to install.
- LED screens: LED screens are more expensive than LCD monitors, but they offer better image quality and brightness.
- Projection: Projection is a good option for large areas, such as store windows or ceilings.
