Retail Digital Signage

Retail Digital Signage is the remote-controlled distribution and playback of digital content on displays ranging from digital billboards to much smaller screens, either at a single location or across multiple sites to show product information, promotions, videos, or even live social media feeds. Digital information displays can be used throughout the store for branding, merchandising, promoting products, entertaining customers and improving the customer experience.

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Franchisees give FASTSIGNS UK five stars for satisfaction

1 Franchisees give FASTSIGNS UK five stars for satisfaction

FASTSIGNS UK, the national franchise support office of global signage network FASTSIGNS, has won the Five Star Franchisee Satisfaction Award at the 2022 Best Franchise Awards.

JISP Media partners with Reposs to deliver in-store media to over 2,000 stores nationwide

2 JISP Media partners with Reposs to deliver in-store media to over 2,000 stores nationwide

Jisp Media has joined forces with Reposs in a partnership that will provide one of the biggest media and insights propositions for independent convenience retail in the UK.

Saturn to unveil new digital signage innovation at Retail Technology Show 22

3 Saturn to unveil new digital signage innovation at Retail Technology Show 22

Digital signage consultancy, Saturn Visual Solutions, is using the Retail Technology Show 22 to unveil a new application which makes digital signage a more responsive and effective tool for salespeople. 

3 Ways to Leverage Technology to Increase Foot Traffic in Retail

4 3 Ways to Leverage Technology to Increase Foot Traffic in Retail

By Rob James, freelance writer.

One of the most common concerns among local retailers is in how to increase foot traffic to their location. Sales staff have often gone through rigorous training on how to boost sales when working with customers, but the ongoing dilemma seems to always be getting shoppers into the store.

Jempsons streamlines retail pricing with Panasonic Electronic Shelf Labelling

5 Jempsons streamlines retail pricing with Panasonic Electronic Shelf Labelling

Independent retail company Jempsons has installed Panasonic Electronic Shelf Labelling (ESL) at its East Sussex convenience stores to improve pricing accuracy, save staff time and improve customer service. Managing more than 25,000 price tags across five locations with one central price system, the ESL solution has eliminated human error and made an 80% time saving on label updates.

Visix releases AxisTV Signage Suite v.1.55 with analytics and enhanced browser widget

6 Visix releases AxisTV Signage Suite v.1.55 with analytics and enhanced browser widget

Visix, Inc. has released version 1.55 of their AxisTV Signage Suite software. This latest update gives administrators extensive visibility, tracking and reporting options for their digital signage messages, playlists and users. The new release also provides an updated web browser widget to enhance compatibility with modern webpages.

FASTSIGNS Kingston supports children's charity with brand new signage

7 FASTSIGNS Kingston supports children's charity with brand new signage

Children’s charity, Momentum, has received an exterior facelift thanks to a generous donation from signage specialist, FASTSIGNS Kingston.

Nsign.tv names Albert Baranera as new managing director

8 Nsign.tv names Albert Baranera as new managing director

The Barcelona-based digital signage technology start-up Nsign.tv has appointed Albert Baranera as its new managing director, reporting to Toni Viñals, the company CEO. From his new post, Baranera will shape Nsign.tv’s sales channel and marketing strategy going forward.

How Effective Signage Boosts Business Growth

9 How Effective Signage Boosts Business Growth

By Ray Wilkinson, freelance writer

Be it for on-premise or running external adverts, using creative and appealing signage is beneficial as it differentiates your business from competitors. This is especially important in the current environment where branding and promoting brand awareness are key to a business's success. Below are ways in which effective use of banners and signs can boost your business growth.

Musgrave rolls out digital shelf-edge capabilities to improve pricing accuracy and enhance CX, powered by Pricer’s ESL solution

10 Musgrave rolls out digital shelf-edge capabilities to improve pricing accuracy and enhance CX, powered by Pricer’s ESL solution

Ireland-based food retail, wholesale and foodservice company, Musgrave, has rolled out an ESL (Electronic Shelf Label) solution from Pricer, the provider of ESLs, across its SuperValu and Centra stores in Northern Ireland as its looks to digitally transform its store estate.

Retail Digital Signage

Retail digital signage is the use of digital displays in retail stores to communicate with customers. This can include displaying product information, advertising new arrivals, or providing directions. Digital signage can be a powerful tool for increasing foot traffic, boosting sales, and improving customer engagement.

Here are some of the benefits of retail digital signage:

  • Increased visibility: Digital signage can help to increase the visibility of your products and services. When customers are walking through your store, they are more likely to notice a digital display than a traditional poster or sign.
  • Improved customer engagement: Digital signage can help to improve customer engagement by providing them with interactive content. For example, you could create a digital display that allows customers to scan a product barcode to learn more about it.
  • Increased sales: Digital signage can help to increase sales by promoting products and services that are on sale or that are new to your store. You can also use digital signage to run targeted promotions that are tailored to the interests of your customers.
  • Improved brand awareness: Digital signage can help to improve brand awareness by displaying your logo and branding on a large, high-resolution display. This can help to create a more memorable and engaging shopping experience for your customers.

If you are looking for a way to improve your retail store's marketing and communications, then digital signage is a great option. With so many benefits to offer, digital signage can help you to increase foot traffic, boost sales, and improve customer engagement.

Here are some of the most common types of retail digital signage:

  • Product information displays: These displays show information about products, such as prices, descriptions, and reviews.
  • Advertising displays: These displays promote products, services, or events.
  • Directional displays: These displays help customers find their way around your store.
  • Interactive displays: These displays allow customers to interact with content, such as by playing games or answering questions.

There are many different types of digital signage that can be used in retail stores. Some of the most common types include:

  • LCD monitors: LCD monitors are a popular choice for digital signage because they are affordable and easy to install.
  • LED screens: LED screens are more expensive than LCD monitors, but they offer better image quality and brightness.
  • Projection: Projection is a good option for large areas, such as store windows or ceilings.

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