Internet Retailing, Omnichannel Retailing

Internet retailing, also known as e-tailing, is the sale of goods and services through the internet. It can include business-to-business (B2B) and business-to-consumer (B2C) sales of products and services. Online shopping or e-shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser. Internet retailers can be purely digital, meaning there is no physical store for a customer to enter. However, an e-retail business can also be a brick-and-mortar shop with an online presence. Omnichannel retailing is a retail strategy that integrates multiple channels, such as brick-and-mortar stores, online stores, and mobile apps, to create a seamless shopping experience for customers. 

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Retailers must plan for big November and Christmas Day sales

1 Retailers must plan for big November and Christmas Day sales

Online retail sales in November will outstrip December this year, while Christmas Day will grow as an important shopping day in its own right, according to James and James Fulfilment.

MAPIC 2018: e-commerce from online to brick and mortar

2 MAPIC 2018: e-commerce from online to brick and mortar

For the first time, e-commerce heavyweights such as Amazon, vente-privée entertainment, MADE.com, and Zalando will be speaking at MAPIC, illustrating the convergence between physical and digital commerce.

Amazon's dominance spreads beyond just retail

3 Amazon's dominance spreads beyond just retail

Amazon has been named by consumers as their standout favourite brand, with retail stalwarts Marks & Spencer, John Lewis, Sainsbury’s and Tesco the others most mentioned.

BounceX hosts retail experts for VIP discussion at eCommerce Expo

4 BounceX hosts retail experts for VIP discussion at eCommerce Expo

BounceX, provider of marketing solutions, is hosting a panel of retail industry hard-hitters for a VIP Programme discussion on the ‘Future of Stores: Traditional vs Digital’ at eCommerce Expo 2018 (September 26-27, Olympia, London).

Shopping in Instagram stories now available for BigCommerce customers

5 Shopping in Instagram stories now available for BigCommerce customers

BigCommerce, the ecommerce platform for fast-growing and established brands, has announced that its customer will be able to upload ‘shoppable’ Instagram stories.

Visualsoft announces series of free bitesize marketing events for retailers

6 Visualsoft announces series of free bitesize marketing events for retailers

eCommerce and digital agency, Visualsoft, has announced a string of dates for its highly-anticipated and completely free bitesize marketing series: Breakfast Top-Ups.

parcelLab strengthens UK footprint with opening of London office

7 parcelLab strengthens UK footprint with opening of London office

Following major success in Germany, post-purchase solution parcelLab is expanding into the UK to enable retailers and other companies selling over the internet to deliver the best possible after-sales customer experience and maximise the marketing potential of this part of the customer journey.

Selectronic makes internet shopping even quicker

8 Selectronic makes internet shopping even quicker

The ever-growing commercial need for automated warehousing configured to meet the increasing demand created by internet shopping has provided another growth niche for UK firm Selectronic.

Descartes successfully submit first declarations under new Customs Declaration Service

9 Descartes successfully submit first declarations under new Customs Declaration Service

Descartes Systems UK Ltd has announced that the first successful declarations submitted via HM Revenue and Customs' (HMRC) new Customs Declaration Service in the UK were achieved with Descartes e-Customs.

BigCommerce gives brands full control of ecommerce checkout experience with new Checkout SDK

10 BigCommerce gives brands full control of ecommerce checkout experience with new Checkout SDK

BigCommerce, the ecommerce platform for fast-growing and established brands, has launched its Checkout JS Software Development Kit(Checkout SDK), a new JavaScript library that makes it easy for merchants to consume BigCommerce's Checkout APIs.

Internet Retailing

Internet retailing, also known as e-tailing or online retailing, is the sale of goods and services over the internet. It is a type of electronic commerce (e-commerce) that allows consumers to purchase products and services directly from retailers without having to visit a physical store.

Internet retailers can sell a wide variety of products, including clothing, electronics, books, home goods, and more. They can also offer a variety of services, such as online payments, shipping, and returns.

There are many different types of internet retailers, including:

  • Pure-play retailers: These retailers only sell products online. They do not have any physical stores.
  • Multichannel retailers: These retailers sell products both online and in physical stores.
  • Marketplaces: These retailers provide a platform for other retailers to sell their products.

Internet retailing has become increasingly popular in recent years. In 2022, global e-commerce sales were estimated to be $4.9 trillion. This number is expected to continue to grow in the coming years.

There are many reasons for the growth of internet retailing. Some of the reasons include:

  • The convenience of shopping online.
  • The wider selection of products available online.
  • The lower prices that can often be found online.
  • The ability to shop from anywhere in the world.

Internet retailing has a number of advantages for both consumers and retailers. For consumers, it offers the convenience of shopping from home, the ability to compare prices from different retailers, and the opportunity to find products that are not available in physical stores. For retailers, it offers the opportunity to reach a wider audience, reduce costs, and improve customer service.

However, there are also some challenges associated with internet retailing. Some of the challenges include:

  • The need to protect customer data.
  • The need to ensure that products are delivered on time and in good condition.
  • The need to provide effective customer service.

Omnichannel retailing

Omni-Channel Retailing is the evolution of Multi-Channel Retailing, but is concentrated more on a seamless approach to the consumer experience through all available shopping channels, i.e. mobile internet devices, computers, brick-and-mortar, television, radio, direct mail, catalog and so on. Retailers are meeting the new customer demands by deploying specialized supply chain strategy software. To use all channels simultaneously, retailers using an omni- channel approach will track customers across all channels, not just one or two.

Omnichannel retailing is a retail strategy that integrates multiple channels, such as brick-and-mortar stores, online stores, and mobile apps, to create a seamless shopping experience for customers. This means that customers can start their shopping journey on one channel and seamlessly transition to another channel without having to start over.

For example, a customer might start by browsing for products on a retailer's website, then use the retailer's mobile app to compare prices, and finally visit a brick-and-mortar store to make a purchase. The retailer would track the customer's journey across all channels and make sure that the customer's information is consistent across all channels.

Omnichannel retailing is becoming increasingly important as more and more customers are using multiple channels to shop. A study by Salesforce found that 73% of customers use multiple channels during their shopping journey.

There are many benefits to omnichannel retailing, including:

  • Increased customer satisfaction: Customers appreciate being able to shop however they want, and they are more likely to be satisfied with their shopping experience if they can seamlessly transition between channels.
  • Increased sales: Omnichannel retailers are able to reach more customers and sell more products by offering their products and services across multiple channels.
  • Improved customer loyalty: Omnichannel retailers are able to build stronger relationships with their customers by providing them with a more personalized and convenient shopping experience.

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