Leading bag and tech accessories retailer, Knomo, has seen a 60% increase in online shopper conversions and a 16% increase in the average order value since it started using the Nosto personalisation platform.
Internet Retailing, Omnichannel Retailing
Internet retailing, also known as e-tailing, is the sale of goods and services through the internet. It can include business-to-business (B2B) and business-to-consumer (B2C) sales of products and services. Online shopping or e-shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser. Internet retailers can be purely digital, meaning there is no physical store for a customer to enter. However, an e-retail business can also be a brick-and-mortar shop with an online presence. Omnichannel retailing is a retail strategy that integrates multiple channels, such as brick-and-mortar stores, online stores, and mobile apps, to create a seamless shopping experience for customers.
E-commerce delivery platform leader MetaPack bought by Stamps.com
Jul 31, 2018
MetaPack has reached an agreement with Stamps.com Inc., the provider of postage online and shipping software solutions, to sell the business in a deal worth approximately £175 million.
Augmented reality in eCommerce
Jul 31, 2018
Khaos Control's Managing Director, Mike Cockfield, looks at some of the ways in which eCommerce businesses can leverage AR for their stores, how it can attract customers to the business and further increase revenues.
Productcaster launches as Google comparison shopping service partner for European retailers and agencies
Jul 24, 2018
This week sees the launch of Productcaster, one of the first agencies in the UK to run a Comparison Shopping Service (CSS) approved by Google as part of its move to increase competition in its Shopping ad space across Europe following the EU's antitrust ruling last year.
InternetRetailing Conference 2018 – Collaboration, Innovation, Expertise. A powerhouse of ideas to re-generate retail
Jul 11, 2018
Retail is re-structuring, re-formatting, re-skilling and re-connecting with consumers. In the current climate, success belongs to retailers that dare to be adaptive, creative and to take risks. Re-launching for 2018 – in a brand-new London venue - InternetRetailing Conference 2018 brings together 800+ retail board members, C-level executives and directors for a breath-taking day of inspiration and collaboration.
Google’s mobile speed algorithm update: is your online business ready?
Jul 11, 2018
Page speed really matters to web users, which is why Google has always taken it into account within its desktop search rankings. As from this month (July 2018), however, it will also be factored into Google's mobile search rankings as part of its new 'Speed Update'.
FarEye expands its footprint in the European market with the launch of its regional office in London
Jun 26, 2018
FarEye has opened its first European office in the heart of London with an aim to expand its business foothold in the region and to serve its customers directly. With a total of six corporate offices in India, Dubai and Singapore, FarEye currently serves customers in over 20 countries.
Swedish fashion ecommerce company NA-KD goes global with Klarna
Jun 26, 2018
Payments provider Klarna has expanded its partnership with Swedish women's ecommerce brand, NA-KD, to the UK.
Retailers must embrace change
Jun 19, 2018
Another day, another high street stalwart announces store closure. Coming hard on the heels of M&S cutting 27 stores, now House of Fraser is set to close 31 of its 59 stores and Poundworld is calling in the administrators. Added to the list of recent failures, including Maplin and Toys 'R' Us, plus the sale of Homebase for £1, claims that 2018 will be the worst year for retail news since the recession in 2007, do not look in any sense far-fetched.
E-retailers need to ensure their fulfilment centres are ready to handle rising demand as online sales rise
Jun 19, 2018
Businesses that are focused on tapping into the fast growing online retail market need to ensure they have the correct equipment and procedures in place to effectively handle rising sales or risk customer satisfaction taking a hit, says Midland Pallet Trucks.
Internet Retailing
Internet retailing, also known as e-tailing or online retailing, is the sale of goods and services over the internet. It is a type of electronic commerce (e-commerce) that allows consumers to purchase products and services directly from retailers without having to visit a physical store.
Internet retailers can sell a wide variety of products, including clothing, electronics, books, home goods, and more. They can also offer a variety of services, such as online payments, shipping, and returns.
There are many different types of internet retailers, including:
- Pure-play retailers: These retailers only sell products online. They do not have any physical stores.
- Multichannel retailers: These retailers sell products both online and in physical stores.
- Marketplaces: These retailers provide a platform for other retailers to sell their products.
Internet retailing has become increasingly popular in recent years. In 2022, global e-commerce sales were estimated to be $4.9 trillion. This number is expected to continue to grow in the coming years.
There are many reasons for the growth of internet retailing. Some of the reasons include:
- The convenience of shopping online.
- The wider selection of products available online.
- The lower prices that can often be found online.
- The ability to shop from anywhere in the world.
Internet retailing has a number of advantages for both consumers and retailers. For consumers, it offers the convenience of shopping from home, the ability to compare prices from different retailers, and the opportunity to find products that are not available in physical stores. For retailers, it offers the opportunity to reach a wider audience, reduce costs, and improve customer service.
However, there are also some challenges associated with internet retailing. Some of the challenges include:
- The need to protect customer data.
- The need to ensure that products are delivered on time and in good condition.
- The need to provide effective customer service.
Omnichannel retailing
Omni-Channel Retailing is the evolution of Multi-Channel Retailing, but is concentrated more on a seamless approach to the consumer experience through all available shopping channels, i.e. mobile internet devices, computers, brick-and-mortar, television, radio, direct mail, catalog and so on. Retailers are meeting the new customer demands by deploying specialized supply chain strategy software. To use all channels simultaneously, retailers using an omni- channel approach will track customers across all channels, not just one or two.
Omnichannel retailing is a retail strategy that integrates multiple channels, such as brick-and-mortar stores, online stores, and mobile apps, to create a seamless shopping experience for customers. This means that customers can start their shopping journey on one channel and seamlessly transition to another channel without having to start over.
For example, a customer might start by browsing for products on a retailer's website, then use the retailer's mobile app to compare prices, and finally visit a brick-and-mortar store to make a purchase. The retailer would track the customer's journey across all channels and make sure that the customer's information is consistent across all channels.
Omnichannel retailing is becoming increasingly important as more and more customers are using multiple channels to shop. A study by Salesforce found that 73% of customers use multiple channels during their shopping journey.
There are many benefits to omnichannel retailing, including:
- Increased customer satisfaction: Customers appreciate being able to shop however they want, and they are more likely to be satisfied with their shopping experience if they can seamlessly transition between channels.
- Increased sales: Omnichannel retailers are able to reach more customers and sell more products by offering their products and services across multiple channels.
- Improved customer loyalty: Omnichannel retailers are able to build stronger relationships with their customers by providing them with a more personalized and convenient shopping experience.
