INCOPRO, the online brand protection specialist, and WR Investigations (WRi Group), the anti-counterfeiting and piracy investigations and physical brand protection company have completed a strategic alliance that sees INCOPRO establish an expert analyst team operating from WRi's offices in Wales.
Internet Retailing, Omnichannel Retailing
Internet retailing, also known as e-tailing, is the sale of goods and services through the internet. It can include business-to-business (B2B) and business-to-consumer (B2C) sales of products and services. Online shopping or e-shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser. Internet retailers can be purely digital, meaning there is no physical store for a customer to enter. However, an e-retail business can also be a brick-and-mortar shop with an online presence. Omnichannel retailing is a retail strategy that integrates multiple channels, such as brick-and-mortar stores, online stores, and mobile apps, to create a seamless shopping experience for customers.
INCOPRO and WR Investigations join forces to deliver a full online and offline brand protection capability
Oct 17, 2017
Rakuten expands e-commerce operations in the UK
Oct 17, 2017
Rakuten, the internet services provider, has significantly expanded its rewards programme in the UK.
Pitch perfect audience engagement for Fender’s new American Professional range
Oct 11, 2017
GlobalWebIndex, in partnership with London-based digital marketing agency, Found, is working with world-famous guitar manufacturer Fender as its insights partner to help amplify the brand's online presence.
Otto.de builds the ecommerce experience of the future, with high performance content provided by Amplience
Sep 27, 2017
The Otto Group is a globally active group of retailers and retail-related service providers with around 50,000 employees and sales of EUR 12.5 billion.
Maplin selects Kirona’s online booking and mobile services software for streamlined processing
Sep 26, 2017
Maplin, the UK's specialist technology retailer, is partnering with Kirona to help customers and staff book services through an online solution, helping to minimise wasted time for travelling home service providers.
The checkout is least satisfying part of the omnichannel shopping experience
Sep 19, 2017
Poor payments experience at the checkout is the weak link in connected customers' omnichannel shopping experiences, causing retailers lost conversions and customer loyalty, a new report from KPS, a transformation agency, reveals.
IRC and EDC unveil latest industry research to impact the multichannel retail market
Sep 19, 2017
On 5th October at Novotel West, London, over 1,000 C-level industry leaders will attend the InternetRetailing Conference (IRC), the longest running multichannel forum which will be, for the first time, co-located with the eDelivery Conference (EDC).
eCommerce firms should prepare themselves for the 'Christmas Effect' from mid-September
Sep 19, 2017
New research from ChannelGrabber, the software provider of multichannel eCommerce software, has found that the Christmas 2017 peak selling season will begin around mid-September this year, and end as soon as December 20th.
Finding the retail 'promised land' – improving customer experience and efficiency'?
Sep 19, 2017
By Allison Manetakis, Director of Commerce Product Management, Oracle NetSuite .
Reality Check: Amazon’s 1-Click for all online retailers?
Sep 12, 2017
On 11th September 2017, 20 years after its launch, the patent for the 1-Click service from Amazon expires.
Internet Retailing
Internet retailing, also known as e-tailing or online retailing, is the sale of goods and services over the internet. It is a type of electronic commerce (e-commerce) that allows consumers to purchase products and services directly from retailers without having to visit a physical store.
Internet retailers can sell a wide variety of products, including clothing, electronics, books, home goods, and more. They can also offer a variety of services, such as online payments, shipping, and returns.
There are many different types of internet retailers, including:
- Pure-play retailers: These retailers only sell products online. They do not have any physical stores.
- Multichannel retailers: These retailers sell products both online and in physical stores.
- Marketplaces: These retailers provide a platform for other retailers to sell their products.
Internet retailing has become increasingly popular in recent years. In 2022, global e-commerce sales were estimated to be $4.9 trillion. This number is expected to continue to grow in the coming years.
There are many reasons for the growth of internet retailing. Some of the reasons include:
- The convenience of shopping online.
- The wider selection of products available online.
- The lower prices that can often be found online.
- The ability to shop from anywhere in the world.
Internet retailing has a number of advantages for both consumers and retailers. For consumers, it offers the convenience of shopping from home, the ability to compare prices from different retailers, and the opportunity to find products that are not available in physical stores. For retailers, it offers the opportunity to reach a wider audience, reduce costs, and improve customer service.
However, there are also some challenges associated with internet retailing. Some of the challenges include:
- The need to protect customer data.
- The need to ensure that products are delivered on time and in good condition.
- The need to provide effective customer service.
Omnichannel retailing
Omni-Channel Retailing is the evolution of Multi-Channel Retailing, but is concentrated more on a seamless approach to the consumer experience through all available shopping channels, i.e. mobile internet devices, computers, brick-and-mortar, television, radio, direct mail, catalog and so on. Retailers are meeting the new customer demands by deploying specialized supply chain strategy software. To use all channels simultaneously, retailers using an omni- channel approach will track customers across all channels, not just one or two.
Omnichannel retailing is a retail strategy that integrates multiple channels, such as brick-and-mortar stores, online stores, and mobile apps, to create a seamless shopping experience for customers. This means that customers can start their shopping journey on one channel and seamlessly transition to another channel without having to start over.
For example, a customer might start by browsing for products on a retailer's website, then use the retailer's mobile app to compare prices, and finally visit a brick-and-mortar store to make a purchase. The retailer would track the customer's journey across all channels and make sure that the customer's information is consistent across all channels.
Omnichannel retailing is becoming increasingly important as more and more customers are using multiple channels to shop. A study by Salesforce found that 73% of customers use multiple channels during their shopping journey.
There are many benefits to omnichannel retailing, including:
- Increased customer satisfaction: Customers appreciate being able to shop however they want, and they are more likely to be satisfied with their shopping experience if they can seamlessly transition between channels.
- Increased sales: Omnichannel retailers are able to reach more customers and sell more products by offering their products and services across multiple channels.
- Improved customer loyalty: Omnichannel retailers are able to build stronger relationships with their customers by providing them with a more personalized and convenient shopping experience.
