Internet Retailing, Omnichannel Retailing

Internet retailing, also known as e-tailing, is the sale of goods and services through the internet. It can include business-to-business (B2B) and business-to-consumer (B2C) sales of products and services. Online shopping or e-shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser. Internet retailers can be purely digital, meaning there is no physical store for a customer to enter. However, an e-retail business can also be a brick-and-mortar shop with an online presence. Omnichannel retailing is a retail strategy that integrates multiple channels, such as brick-and-mortar stores, online stores, and mobile apps, to create a seamless shopping experience for customers. 

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Poor UK broadband speeds are blocking eCommerce growth, says Tryzens

1 Poor UK broadband speeds are blocking eCommerce growth, says Tryzens

For a nation of online shoppers, the UK is letting eCommerce down by not providing the required infrastructure to boost growth and increase developments in the industry.

New UK returns service 'to revolutionise market'

2 New UK returns service 'to revolutionise market'

International returns platform ReBOUND, used by hundreds of leading fashion brands, has brought its returns services to the UK market to give online retailers a truly global multi-carrier returns solution, and their customers more freedom of choice and convenience.

Make or break: Inefficient returns processes cost retailers lost sales and customer life time value, warns a new report

3 Make or break: Inefficient returns processes cost retailers lost sales and customer life time value, warns a new report

Retailers' returns policies present critical conversions and customer retention moments in European shoppers' buying journeys, a new report from KPS, an agile transformation consultancy, reveals.

ClearSale enables eCommerce fraud protection with Zoey integration

4 ClearSale enables eCommerce fraud protection with Zoey integration

Global fraud protection solutions provider, ClearSale, has announced the release of its integration module for eCommerce platform Zoey.

DB Schenker reduces onboarding time for eCommerce customers with Magic Software’s Integration Platform

5 DB Schenker reduces onboarding time for eCommerce customers with Magic Software’s Integration Platform

Magic Software Enterprises Ltd. has announced that DB Schenker, the global logistics provider, has implemented the Magic xpi Integration Platform as the backbone of its integrated sales and logistics solution.

Retailers under pressure to revamp their shopping experience as online sales continue to rise

6 Retailers under pressure to revamp their shopping experience as online sales continue to rise

The latest ONS retail sales figures show that the volume of online spending increased year-on-year by 15.9% and by 1.8% compared to last month.

eRetailing, telematics and service aggregation boost evolution of global automotive aftermarket in 2017

7 eRetailing, telematics and service aggregation boost evolution of global automotive aftermarket in 2017

The global automotive aftermarket is rapidly evolving. While technological enablers in eRetailing, telematics, and service aggregation will facilitate the evolution of traditional business models and transform the market into a digital and connected ecosystem, multiple opportunities exist in parts and service retailing due to steady growth in worldwide vehicles in operation (VIO).

Gearing up for the busy period: what to expect from Black Friday 2017

8 Gearing up for the busy period: what to expect from Black Friday 2017

By Sangeetha Narasimhan, Marketing Manager, UK at Ingenico ePayments.

In Europe, Black Friday is a big deal. We've witnessed first-hand this American-born phenomenon spread first across the Atlantic and then move online.

Counterfeit consumer goods online pose risk to shoppers’ health

9 Counterfeit consumer goods online pose risk to shoppers’ health

New research from MarkMonitor, the enterprise brand protection solutions provider, reveals counterfeit goods still pose a significant risk to consumers.

Retailers must be ‘peak-proof’ well-ahead of time to maximise revenue

10 Retailers must be ‘peak-proof’ well-ahead of time to maximise revenue

With only 4 months to go, this year's Black Friday and Cyber Monday are set to be even bigger following the positive eCommerce figures seen last year, with retailers such as Joseph & Joseph, Jack Wills and The Works reporting huge increases in sales.

Internet Retailing

Internet retailing, also known as e-tailing or online retailing, is the sale of goods and services over the internet. It is a type of electronic commerce (e-commerce) that allows consumers to purchase products and services directly from retailers without having to visit a physical store.

Internet retailers can sell a wide variety of products, including clothing, electronics, books, home goods, and more. They can also offer a variety of services, such as online payments, shipping, and returns.

There are many different types of internet retailers, including:

  • Pure-play retailers: These retailers only sell products online. They do not have any physical stores.
  • Multichannel retailers: These retailers sell products both online and in physical stores.
  • Marketplaces: These retailers provide a platform for other retailers to sell their products.

Internet retailing has become increasingly popular in recent years. In 2022, global e-commerce sales were estimated to be $4.9 trillion. This number is expected to continue to grow in the coming years.

There are many reasons for the growth of internet retailing. Some of the reasons include:

  • The convenience of shopping online.
  • The wider selection of products available online.
  • The lower prices that can often be found online.
  • The ability to shop from anywhere in the world.

Internet retailing has a number of advantages for both consumers and retailers. For consumers, it offers the convenience of shopping from home, the ability to compare prices from different retailers, and the opportunity to find products that are not available in physical stores. For retailers, it offers the opportunity to reach a wider audience, reduce costs, and improve customer service.

However, there are also some challenges associated with internet retailing. Some of the challenges include:

  • The need to protect customer data.
  • The need to ensure that products are delivered on time and in good condition.
  • The need to provide effective customer service.

Omnichannel retailing

Omni-Channel Retailing is the evolution of Multi-Channel Retailing, but is concentrated more on a seamless approach to the consumer experience through all available shopping channels, i.e. mobile internet devices, computers, brick-and-mortar, television, radio, direct mail, catalog and so on. Retailers are meeting the new customer demands by deploying specialized supply chain strategy software. To use all channels simultaneously, retailers using an omni- channel approach will track customers across all channels, not just one or two.

Omnichannel retailing is a retail strategy that integrates multiple channels, such as brick-and-mortar stores, online stores, and mobile apps, to create a seamless shopping experience for customers. This means that customers can start their shopping journey on one channel and seamlessly transition to another channel without having to start over.

For example, a customer might start by browsing for products on a retailer's website, then use the retailer's mobile app to compare prices, and finally visit a brick-and-mortar store to make a purchase. The retailer would track the customer's journey across all channels and make sure that the customer's information is consistent across all channels.

Omnichannel retailing is becoming increasingly important as more and more customers are using multiple channels to shop. A study by Salesforce found that 73% of customers use multiple channels during their shopping journey.

There are many benefits to omnichannel retailing, including:

  • Increased customer satisfaction: Customers appreciate being able to shop however they want, and they are more likely to be satisfied with their shopping experience if they can seamlessly transition between channels.
  • Increased sales: Omnichannel retailers are able to reach more customers and sell more products by offering their products and services across multiple channels.
  • Improved customer loyalty: Omnichannel retailers are able to build stronger relationships with their customers by providing them with a more personalized and convenient shopping experience.

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