In todays economy, brand loyalty often takes a back seat to low cost alternatives. Attempts from brands to spend their way into the hearts of consumers have become increasingly difficult, with eyeballs rapidly darting away from traditional television and print, to a myriad of social media and Web alternatives that cater to individual tastes.
Internet Retailing
Online shopping or e-shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser. Alternative names are: e-web-store, e-shop, e-store, Internet shop, web-shop, web-store, online store, online storefront and virtual store. Mobile commerce (or m-commerce) describes purchasing from an online retailer's mobile optimized online site or app.
How social media supports a one-to-one marketing model that encourages loyal customers
Apr 13, 2010 Comments (0)
Alterian Launches WebJourney
Apr 06, 2010 Comments (0)
WebJourney delivers a new form of web behavior analysis enabling marketers to improve customer engagement
Social networking sites need to take more responsibility on user security issues
Apr 06, 2010 Comments (0)
Responding to reports that Microsoft, Facebook and Twitter seniors are blaming weak passwords for the ongoing security problems of social networking sites, Imperva says that social networking sites need to take more responsibility for steering users in the direction of stronger passwords.
E-tail on the move with new Tiger Commerce iPhone application
Apr 06, 2010 Comments (0)
Running a 24/7 online business has become easier due to the arrival of a new, free-of-charge iPhone application for UK ecommerce platform Tiger Commerce, the ecommerce website software for online merchants and companies.
Poor connectivity and inferior infrastructures are making it difficult for online businesses to expand overseas, according to an industry round table.Overseas markets not ready for UK e-commerce
Apr 06, 2010 Comments (0)
Poor connectivity and inferior infrastructures are making it difficult for online businesses to expand overseas, according to an industry round table.
Business to business companies must look to monetise e-commerce through social networking in 2010, according to industry experts.Social Networking is Key to E-commerce Success
Mar 30, 2010 Comments (0)
Business to business companies must look to monetise e-commerce through social networking in 2010, according to industry experts.
New text and email communication service to streamline home delivery
Mar 29, 2010 Comments (0)
Skillweb is set to streamline the home delivery process with the launch of a text and email alert tool which can automatically update the consumer on the progress of a parcel including when a consignment is 30 minutes away.
NetDespatch shopping cart integration boosts online and catalogue sales
Mar 18, 2010 Comments (0)
NetDespatch is streamlining sales and delivery processes for online retailers and catalogue sales and mail order companies with its advanced web software Velocity Connector.
Microsoft Helps U.K. Retailer With Online Technology Makeover to Drive More Rapid Growth
Mar 05, 2010 Comments (0)
Shop Direct Group improves employee efficiency, reduces costs with Windows 7 operating system upgrade.
Empathica indicates that during an economic crisis, women make more sacrifices than men
Mar 01, 2010 Comments (0)
A survey of more than 7,200 consumers indicates women hold back on their spending more than men in a down economy.
Internet Retailing
Omni-Channel Retailing is the evolution of Multi-Channel Retailing, but is concentrated more on a seamless approach to the consumer experience through all available shopping channels, i.e. mobile internet devices, computers, brick-and-mortar, television, radio, direct mail, catalog and so on. Retailers are meeting the new customer demands by deploying specialized supply chain strategy software. To use all channels simultaneously, retailers using an omni- channel approach will track customers across all channels, not just one or two.
