Internet Retailing, Omnichannel Retailing

Internet retailing, also known as e-tailing, is the sale of goods and services through the internet. It can include business-to-business (B2B) and business-to-consumer (B2C) sales of products and services. Online shopping or e-shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser. Internet retailers can be purely digital, meaning there is no physical store for a customer to enter. However, an e-retail business can also be a brick-and-mortar shop with an online presence. Omnichannel retailing is a retail strategy that integrates multiple channels, such as brick-and-mortar stores, online stores, and mobile apps, to create a seamless shopping experience for customers. 

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Marks & Spencer drives website optimisation through agile development partnership with Webtrends

1 Marks & Spencer drives website optimisation through agile development partnership with Webtrends

Marks and Spencer is one of the UK's best known and respected retail brands, selling high- quality clothing, homewares and food products to more than 33 million customers.

Online retailers may count the cost of buying logistics services on price

2 Online retailers may count the cost of buying logistics services on price

A recent survey of online retailers undertaken by DK Fulfilment Ltd (DKF) suggests that, when it comes to awarding a contract to a logistics partner to manage their order fulfilment processes, the overwhelming majority of UK-based internet retailers consider price to be the most significant influence on their decision.

For online shops – connection to Google and Facebook product listing ads

3 For online shops – connection to Google and Facebook product listing ads

Foxy Feeds, a Free of Charge and Brand New Tool for Online Shops, Helps Distribute Products on Multitudes of Channels to Increase Revenue and Traffic

New independent survey reveals online marketplaces boost customer loyalty, increase average order values and build trust

4 New independent survey reveals online marketplaces boost customer loyalty, increase average order values and build trust

Mirakl, provider of global Marketplace solutions, and ChannelAdvisor, provider of cloud-based e-commerce solutions, have announced the results of a new study, titled "Retailers Must Seize The Marketplace Opportunity," conducted by Forrester Consulting and commissioned by Mirakl and ChannelAdvisor.

Getting it right

5 Getting it right

Frank DiRocco, Product Manager, Cogeco Peer 1 explains the key points e-retailers need to consider when choosing a hosting provider. These are important to ensure the successful negotiation of common technical constraints faced by many e-retailers today.

Descartes acquires pixi

6 Descartes acquires pixi

Descartes Systems Group has acquired pixi Software GmbH ('pixi'), the Germany-based provider of technology solutions for e-commerce order fulfilment and warehouse management.

A third of consumers are jaded by shopping, shows new report

7 A third of consumers are jaded by shopping, shows new report

A report into UK buying habits has revealed that a third of consumers find shopping to be much less enjoyable than it was five years ago, despite technological advancements.

Four steps retailers must follow for omnichannel success

8 Four steps retailers must follow for omnichannel success

By Kevin Connor, director of product strategy, Retail Pro International.

The tongue-in-cheek phrase 'first-world problems' was coined to describe an issue that people in the 'first-world' take for granted. This certainly strikes a chord in this era of increased customer expectation and the failure of many companies to keep up.

Retain.me launches to streamline logistics of online purchases and increase Customer Retention for retailers

9 Retain.me launches to streamline logistics of online purchases and increase Customer Retention for retailers

Customer retention specialist Retain.me has unveiled a game-changing tool for online retailers aimed at encouraging repeat visit and purchase rates.

Why retailers shouldn’t let click-and-collect end their collection and delivery innovation

10 Why retailers shouldn’t let click-and-collect end their collection and delivery innovation

Perhaps the biggest shopping trend of 2015 was the rise of handy collection points for online purchases. Click-and-collect is now a perquisite for retailers, yet it is also in danger of becoming a full stop when it comes to overall e-commerce strategy.

Internet Retailing

Internet retailing, also known as e-tailing or online retailing, is the sale of goods and services over the internet. It is a type of electronic commerce (e-commerce) that allows consumers to purchase products and services directly from retailers without having to visit a physical store.

Internet retailers can sell a wide variety of products, including clothing, electronics, books, home goods, and more. They can also offer a variety of services, such as online payments, shipping, and returns.

There are many different types of internet retailers, including:

  • Pure-play retailers: These retailers only sell products online. They do not have any physical stores.
  • Multichannel retailers: These retailers sell products both online and in physical stores.
  • Marketplaces: These retailers provide a platform for other retailers to sell their products.

Internet retailing has become increasingly popular in recent years. In 2022, global e-commerce sales were estimated to be $4.9 trillion. This number is expected to continue to grow in the coming years.

There are many reasons for the growth of internet retailing. Some of the reasons include:

  • The convenience of shopping online.
  • The wider selection of products available online.
  • The lower prices that can often be found online.
  • The ability to shop from anywhere in the world.

Internet retailing has a number of advantages for both consumers and retailers. For consumers, it offers the convenience of shopping from home, the ability to compare prices from different retailers, and the opportunity to find products that are not available in physical stores. For retailers, it offers the opportunity to reach a wider audience, reduce costs, and improve customer service.

However, there are also some challenges associated with internet retailing. Some of the challenges include:

  • The need to protect customer data.
  • The need to ensure that products are delivered on time and in good condition.
  • The need to provide effective customer service.

Omnichannel retailing

Omni-Channel Retailing is the evolution of Multi-Channel Retailing, but is concentrated more on a seamless approach to the consumer experience through all available shopping channels, i.e. mobile internet devices, computers, brick-and-mortar, television, radio, direct mail, catalog and so on. Retailers are meeting the new customer demands by deploying specialized supply chain strategy software. To use all channels simultaneously, retailers using an omni- channel approach will track customers across all channels, not just one or two.

Omnichannel retailing is a retail strategy that integrates multiple channels, such as brick-and-mortar stores, online stores, and mobile apps, to create a seamless shopping experience for customers. This means that customers can start their shopping journey on one channel and seamlessly transition to another channel without having to start over.

For example, a customer might start by browsing for products on a retailer's website, then use the retailer's mobile app to compare prices, and finally visit a brick-and-mortar store to make a purchase. The retailer would track the customer's journey across all channels and make sure that the customer's information is consistent across all channels.

Omnichannel retailing is becoming increasingly important as more and more customers are using multiple channels to shop. A study by Salesforce found that 73% of customers use multiple channels during their shopping journey.

There are many benefits to omnichannel retailing, including:

  • Increased customer satisfaction: Customers appreciate being able to shop however they want, and they are more likely to be satisfied with their shopping experience if they can seamlessly transition between channels.
  • Increased sales: Omnichannel retailers are able to reach more customers and sell more products by offering their products and services across multiple channels.
  • Improved customer loyalty: Omnichannel retailers are able to build stronger relationships with their customers by providing them with a more personalized and convenient shopping experience.

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