Internet Retailing, Omnichannel Retailing

Internet retailing, also known as e-tailing, is the sale of goods and services through the internet. It can include business-to-business (B2B) and business-to-consumer (B2C) sales of products and services. Online shopping or e-shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser. Internet retailers can be purely digital, meaning there is no physical store for a customer to enter. However, an e-retail business can also be a brick-and-mortar shop with an online presence. Omnichannel retailing is a retail strategy that integrates multiple channels, such as brick-and-mortar stores, online stores, and mobile apps, to create a seamless shopping experience for customers. 

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Rise in e-commerce fuels soaring demand for sheds with €20billion of new warehouses needed

1 Rise in e-commerce fuels soaring demand for sheds with €20billion of new warehouses needed

The soaring amount of goods bought over the internet is driving up the cost of warehouse and industrial property used by retailers and delivery firms to ship goods from factories to people's homes.

UK Retailers are not well prepared for key shipping challenges this Christmas, says Temando survey

2 UK Retailers are not well prepared for key shipping challenges this Christmas, says Temando survey

New independent research unveiled today by Temando, a leading shipping and fulfilment software platform for commerce, has revealed that UK retailers aren't well prepared to deal with some of the most important shipping challenges in the run-up to Christmas.

Black Friday could make or break the contact centre

3 Black Friday could make or break the contact centre

Black Friday is set to put even more pressure on retail brands to deliver on the customer experience, as an estimated and record-breaking £1 billion will be spent on deals in the UK.

What if you could decode in-store behaviour? No really, what if you could?

4 What if you could decode in-store behaviour? No really, what if you could?

By Anitha Rajagopalan, Retail Consultant, Happiest Minds.

In the lead up to Black Friday, Cyber Monday and Christmas I am sure that every retail leader is looking for better ways to understand the consumers that walk through their shop doors.

GoInStore first-person shopping experiences wins the Innovation Award at Mage Titans 2015

5 GoInStore first-person shopping experiences wins the Innovation Award at Mage Titans 2015

GoInStore, UK-based creator of a first-person shopping experience for online customers, has won the Mage Titans' Innovation Award at Mage Titans 2015, sponsored by Sage Pay.

7DayShop implements Social Proof SmartBlock from Fresh Relevance

6 7DayShop implements Social Proof SmartBlock from Fresh Relevance

Fresh Relevance, the real-time engagement marketing company, has announced that 7dayshop has implemented its new Social Proof SmartBlock to increase consumer confidence and in turn drive sales.

Retailers need to ensure efficient, engaging and intuitive websites to win over Generation Consumer

7 Retailers need to ensure efficient, engaging and intuitive websites to win over Generation Consumer

Challenge for retailers is to balance sites with richer content, making them responsive across every device while being efficient to navigate.

Understanding the trade-off between complexity of technology and simplicity of experience online is a battleground for strategists and marketers alike when it comes to attracting Generation Consumer.

MOD offers Christmas shoppers a luxury marketplace

8 MOD offers Christmas shoppers a luxury marketplace

A Parisian born design deity has Christmas shopping all wrapped up with a luxury online store that celebrates contemporary European style.

Email beats social media as best channel for customer service in retail

9 Email beats social media as best channel for customer service in retail

Email delivers the fastest and most accurate customer service in retail, far exceeding social media and other channels, according to research from multichannel customer engagement software provider Eptica.

Retailers must have an omni-channel strategy in place if they are to make the most of this record breaking Black Friday

10 Retailers must have an omni-channel strategy in place if they are to make the most of this record breaking Black Friday

With Black Friday drawing closer, new research has revealed that online sales are set to reach a record breaking £1 billion. However, retailers must make sure their online and in-store operations are in-sync and up to scratch when bargain hunters descend on shops and websites this Black Friday.

Internet Retailing

Internet retailing, also known as e-tailing or online retailing, is the sale of goods and services over the internet. It is a type of electronic commerce (e-commerce) that allows consumers to purchase products and services directly from retailers without having to visit a physical store.

Internet retailers can sell a wide variety of products, including clothing, electronics, books, home goods, and more. They can also offer a variety of services, such as online payments, shipping, and returns.

There are many different types of internet retailers, including:

  • Pure-play retailers: These retailers only sell products online. They do not have any physical stores.
  • Multichannel retailers: These retailers sell products both online and in physical stores.
  • Marketplaces: These retailers provide a platform for other retailers to sell their products.

Internet retailing has become increasingly popular in recent years. In 2022, global e-commerce sales were estimated to be $4.9 trillion. This number is expected to continue to grow in the coming years.

There are many reasons for the growth of internet retailing. Some of the reasons include:

  • The convenience of shopping online.
  • The wider selection of products available online.
  • The lower prices that can often be found online.
  • The ability to shop from anywhere in the world.

Internet retailing has a number of advantages for both consumers and retailers. For consumers, it offers the convenience of shopping from home, the ability to compare prices from different retailers, and the opportunity to find products that are not available in physical stores. For retailers, it offers the opportunity to reach a wider audience, reduce costs, and improve customer service.

However, there are also some challenges associated with internet retailing. Some of the challenges include:

  • The need to protect customer data.
  • The need to ensure that products are delivered on time and in good condition.
  • The need to provide effective customer service.

Omnichannel retailing

Omni-Channel Retailing is the evolution of Multi-Channel Retailing, but is concentrated more on a seamless approach to the consumer experience through all available shopping channels, i.e. mobile internet devices, computers, brick-and-mortar, television, radio, direct mail, catalog and so on. Retailers are meeting the new customer demands by deploying specialized supply chain strategy software. To use all channels simultaneously, retailers using an omni- channel approach will track customers across all channels, not just one or two.

Omnichannel retailing is a retail strategy that integrates multiple channels, such as brick-and-mortar stores, online stores, and mobile apps, to create a seamless shopping experience for customers. This means that customers can start their shopping journey on one channel and seamlessly transition to another channel without having to start over.

For example, a customer might start by browsing for products on a retailer's website, then use the retailer's mobile app to compare prices, and finally visit a brick-and-mortar store to make a purchase. The retailer would track the customer's journey across all channels and make sure that the customer's information is consistent across all channels.

Omnichannel retailing is becoming increasingly important as more and more customers are using multiple channels to shop. A study by Salesforce found that 73% of customers use multiple channels during their shopping journey.

There are many benefits to omnichannel retailing, including:

  • Increased customer satisfaction: Customers appreciate being able to shop however they want, and they are more likely to be satisfied with their shopping experience if they can seamlessly transition between channels.
  • Increased sales: Omnichannel retailers are able to reach more customers and sell more products by offering their products and services across multiple channels.
  • Improved customer loyalty: Omnichannel retailers are able to build stronger relationships with their customers by providing them with a more personalized and convenient shopping experience.

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