Internet Retailing, Omnichannel Retailing

Internet retailing, also known as e-tailing, is the sale of goods and services through the internet. It can include business-to-business (B2B) and business-to-consumer (B2C) sales of products and services. Online shopping or e-shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser. Internet retailers can be purely digital, meaning there is no physical store for a customer to enter. However, an e-retail business can also be a brick-and-mortar shop with an online presence. Omnichannel retailing is a retail strategy that integrates multiple channels, such as brick-and-mortar stores, online stores, and mobile apps, to create a seamless shopping experience for customers. 

RSS

Deadline for eBay item specifics mandates is imminent, says Optiseller

1 Deadline for eBay item specifics mandates is imminent, says Optiseller

With less than a week until new eBay Item Specifics mandates come into force, e-commerce expert Optiseller is urging on-line retailers to take action to ensure their data complies with the new rules.

Utordo allows logistics companies to integrate with the OnBuy online marketplace

2 Utordo allows logistics companies to integrate with the OnBuy online marketplace

Utordo – the cloud-based multi-channel order management solution – is now fully integrated with OnBuy.com, the fast-growing UK-founded online marketplace.

Consumer spending fell 16.3 per cent in January as lockdown measures took effect, yet online growth surged for many categories

3 Consumer spending fell 16.3 per cent in January as lockdown measures took effect, yet online growth surged for many categories

Consumer spending declined 16.3 per cent year-on-year in January – the sharpest decline since May 2020 – as the retail, hospitality and travel sectors felt the full impact of national lockdown measures.

Luxury retail: Why a customer should love your packaging first, and then your product

4 Luxury retail: Why a customer should love your packaging first, and then your product

More and more, brands are beginning to see the value of their packaging in influencing consumers’ purchasing decisions. But much less often do they understand the true potential of their outer and additional elements in driving brand engagement, increasing loyalty and enhancing the overall customer experience – and it’s by doing the latter, you can really make consumers fall in love with not only your products, but your brand and business too.

Pandemic drives permanent shift in consumer behaviour

5 Pandemic drives permanent shift in consumer behaviour

Online only retailers are snapping up failed high street brands – and shutting the door on physical retail. But while customers have moved online, there are still opportunities for traditional retailers – with the right approach and expertise.

James Hyde, CEO of James and James Fulfilment, explains how retailers can use outsourced fulfilment, delivery and returns as part of a multi-channel approach that gives customers what they want at home and in store.

Amazon founder Jeff Bezos to Step Down as CEO

6 Amazon founder Jeff Bezos to Step Down as CEO

Amazon founder and CEO Jeff Bezos made headlines at the start of the second month of 2021 after announcing plans to step down this year to focus on new products and other initiatives. To fill in the big shoes he will leave behind is Andy Jassy, long-time CEO of Amazon Web Services.

Research reveals online shopping brings significant sustainability benefits

7 Research reveals online shopping brings significant sustainability benefits

A global research study has revealed that online shopping brings clear sustainability benefits and that urban logistics facilities, like those needed to serve dense populations such a London, could dramatically reduce transportation-related carbon emissions.

Brits spent £176.6 billion in online shopping during the year of the pandemic

8 Brits spent £176.6 billion in online shopping during the year of the pandemic

A new study by Merchant Machine has analysed the B2C spend of countries around the world to find the biggest online spenders. The study has also found how much of their salary consumers in each country spend on online shopping, as well as the products that have seen the biggest increase and decrease in online sales this year.

Three steps to a heavenly Valentine`s

9 assets/files/images/03_02_21/Candle-resize.jpg

Together or apart, one English manufacturer has got lockdown Valentine’s sorted. Showing you care or getting pulses racing; this Valentine’s Day, say it with the humble candle.

Post-purchase issues contribute to over half of retailers’ one-star Trustpilot reviews

10 Post-purchase issues contribute to over half of retailers’ one-star Trustpilot reviews

Problems with receiving and returning products are having a major impact on customer perceptions of UK retailers, according to a new report from post-purchase technology platform HelloDone. 

Internet Retailing

Internet retailing, also known as e-tailing or online retailing, is the sale of goods and services over the internet. It is a type of electronic commerce (e-commerce) that allows consumers to purchase products and services directly from retailers without having to visit a physical store.

Internet retailers can sell a wide variety of products, including clothing, electronics, books, home goods, and more. They can also offer a variety of services, such as online payments, shipping, and returns.

There are many different types of internet retailers, including:

  • Pure-play retailers: These retailers only sell products online. They do not have any physical stores.
  • Multichannel retailers: These retailers sell products both online and in physical stores.
  • Marketplaces: These retailers provide a platform for other retailers to sell their products.

Internet retailing has become increasingly popular in recent years. In 2022, global e-commerce sales were estimated to be $4.9 trillion. This number is expected to continue to grow in the coming years.

There are many reasons for the growth of internet retailing. Some of the reasons include:

  • The convenience of shopping online.
  • The wider selection of products available online.
  • The lower prices that can often be found online.
  • The ability to shop from anywhere in the world.

Internet retailing has a number of advantages for both consumers and retailers. For consumers, it offers the convenience of shopping from home, the ability to compare prices from different retailers, and the opportunity to find products that are not available in physical stores. For retailers, it offers the opportunity to reach a wider audience, reduce costs, and improve customer service.

However, there are also some challenges associated with internet retailing. Some of the challenges include:

  • The need to protect customer data.
  • The need to ensure that products are delivered on time and in good condition.
  • The need to provide effective customer service.

Omnichannel retailing

Omni-Channel Retailing is the evolution of Multi-Channel Retailing, but is concentrated more on a seamless approach to the consumer experience through all available shopping channels, i.e. mobile internet devices, computers, brick-and-mortar, television, radio, direct mail, catalog and so on. Retailers are meeting the new customer demands by deploying specialized supply chain strategy software. To use all channels simultaneously, retailers using an omni- channel approach will track customers across all channels, not just one or two.

Omnichannel retailing is a retail strategy that integrates multiple channels, such as brick-and-mortar stores, online stores, and mobile apps, to create a seamless shopping experience for customers. This means that customers can start their shopping journey on one channel and seamlessly transition to another channel without having to start over.

For example, a customer might start by browsing for products on a retailer's website, then use the retailer's mobile app to compare prices, and finally visit a brick-and-mortar store to make a purchase. The retailer would track the customer's journey across all channels and make sure that the customer's information is consistent across all channels.

Omnichannel retailing is becoming increasingly important as more and more customers are using multiple channels to shop. A study by Salesforce found that 73% of customers use multiple channels during their shopping journey.

There are many benefits to omnichannel retailing, including:

  • Increased customer satisfaction: Customers appreciate being able to shop however they want, and they are more likely to be satisfied with their shopping experience if they can seamlessly transition between channels.
  • Increased sales: Omnichannel retailers are able to reach more customers and sell more products by offering their products and services across multiple channels.
  • Improved customer loyalty: Omnichannel retailers are able to build stronger relationships with their customers by providing them with a more personalized and convenient shopping experience.

Editorial: +44 (0)1892 536363
Publisher: +44 (0)208 440 0372
Subscribe FREE to the weekly E-newsletter