Blauer H.T., the clothing brand created following technical, functional and high-performance standards, has chosen global e-commerce platform provider Kooomo to launch its showcase website specifically designed for its growing B2B customer base.
Internet Retailing, Omnichannel Retailing
Internet retailing, also known as e-tailing, is the sale of goods and services through the internet. It can include business-to-business (B2B) and business-to-consumer (B2C) sales of products and services. Online shopping or e-shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser. Internet retailers can be purely digital, meaning there is no physical store for a customer to enter. However, an e-retail business can also be a brick-and-mortar shop with an online presence. Omnichannel retailing is a retail strategy that integrates multiple channels, such as brick-and-mortar stores, online stores, and mobile apps, to create a seamless shopping experience for customers.
74.7% online retail sales growth shows Lockdown 2.0 killed the High Street’s revival stone dead, says ParcelHero
Dec 26, 2020
November’s retail sales estimates, released by the Office for National Statistics (ONS), reveal the High Street’s loss was online’s gain. Online sales spiked by 74.7% in value as early-bird Christmas shoppers hit the internet in record numbers.
5 e-commerce tips for businesses in 2021
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By Rob van den Heuvel, CEO at Sendcloud.
If there’s one thing 2020 has taught us, it is the art of adaptability. As we knock on the door of 2021, the next stage of transition is upon us.
Sage and Brightpearl announce partnership to accelerate digital transformation for retail customers
Dec 25, 2020
Sage, the cloud business management solutions provider, has entered into a significant partnership with Brightpearl, the Digital Operations Platform targeted at digital retailers across the globe.
Citius, altius, deminuous? Why small is the new big in fulfilment centres
Dec 25, 2020
By Alex MacPherson,Manhattan Associates
The pandemic has accelerated the proliferation of ecommerce by up to six years according to certain reports and the grocery industry has been one of the most (positively on the whole) affected by this surge in online sales.
Booming year for ecommerce puts OnBuy on track for unicorn status
Dec 23, 2020
UK-based online marketplace, OnBuy.com, has set its sights on achieving unicorn status as it announces 605% year to date growth, rounding off a list of incredible 2020 successes for the company.
Black Friday 2020: Gifts and self-care among leading purchases for loyalty programme shoppers in this year's unusual run-up to Christmas
Dec 16, 2020
Black Friday loyalty programme shoppers in 2020 spent significantly more than in previous years on items to show their love and appreciation for friends, family and themselves.
Five ways to boost ecommerce packaging performance
Dec 16, 2020
The pandemic has been a catalyst for change, way beyond our expectations. Ecommerce has been propelled to new heights, with online order volumes swamping conventional fulfilment centres. Now, as a second wave sweeps the country, are businesses ready for the predicted mega-peaks of a Covid Christmas? By Jo Bradley, Business Development Manager for packaging solutions at Quadient.
Kooomo announces new updates to improve the customer experience
Dec 16, 2020
Global eCommerce platform, Kooomo, has announced further updates to its platform, including improved accuracy of stock, increased garment context through updated size charts, greater flexibility when managing cookies and a progress bar which indicates how close a consumer is to qualifying for free shipping.
Report: UK shoppers fear e-commerce environmental impact
Dec 16, 2020
More than half (57%) of UK online shoppers worry that the rise in online shopping is a threat for the environment, a new report has found.
Internet Retailing
Internet retailing, also known as e-tailing or online retailing, is the sale of goods and services over the internet. It is a type of electronic commerce (e-commerce) that allows consumers to purchase products and services directly from retailers without having to visit a physical store.
Internet retailers can sell a wide variety of products, including clothing, electronics, books, home goods, and more. They can also offer a variety of services, such as online payments, shipping, and returns.
There are many different types of internet retailers, including:
- Pure-play retailers: These retailers only sell products online. They do not have any physical stores.
- Multichannel retailers: These retailers sell products both online and in physical stores.
- Marketplaces: These retailers provide a platform for other retailers to sell their products.
Internet retailing has become increasingly popular in recent years. In 2022, global e-commerce sales were estimated to be $4.9 trillion. This number is expected to continue to grow in the coming years.
There are many reasons for the growth of internet retailing. Some of the reasons include:
- The convenience of shopping online.
- The wider selection of products available online.
- The lower prices that can often be found online.
- The ability to shop from anywhere in the world.
Internet retailing has a number of advantages for both consumers and retailers. For consumers, it offers the convenience of shopping from home, the ability to compare prices from different retailers, and the opportunity to find products that are not available in physical stores. For retailers, it offers the opportunity to reach a wider audience, reduce costs, and improve customer service.
However, there are also some challenges associated with internet retailing. Some of the challenges include:
- The need to protect customer data.
- The need to ensure that products are delivered on time and in good condition.
- The need to provide effective customer service.
Omnichannel retailing
Omni-Channel Retailing is the evolution of Multi-Channel Retailing, but is concentrated more on a seamless approach to the consumer experience through all available shopping channels, i.e. mobile internet devices, computers, brick-and-mortar, television, radio, direct mail, catalog and so on. Retailers are meeting the new customer demands by deploying specialized supply chain strategy software. To use all channels simultaneously, retailers using an omni- channel approach will track customers across all channels, not just one or two.
Omnichannel retailing is a retail strategy that integrates multiple channels, such as brick-and-mortar stores, online stores, and mobile apps, to create a seamless shopping experience for customers. This means that customers can start their shopping journey on one channel and seamlessly transition to another channel without having to start over.
For example, a customer might start by browsing for products on a retailer's website, then use the retailer's mobile app to compare prices, and finally visit a brick-and-mortar store to make a purchase. The retailer would track the customer's journey across all channels and make sure that the customer's information is consistent across all channels.
Omnichannel retailing is becoming increasingly important as more and more customers are using multiple channels to shop. A study by Salesforce found that 73% of customers use multiple channels during their shopping journey.
There are many benefits to omnichannel retailing, including:
- Increased customer satisfaction: Customers appreciate being able to shop however they want, and they are more likely to be satisfied with their shopping experience if they can seamlessly transition between channels.
- Increased sales: Omnichannel retailers are able to reach more customers and sell more products by offering their products and services across multiple channels.
- Improved customer loyalty: Omnichannel retailers are able to build stronger relationships with their customers by providing them with a more personalized and convenient shopping experience.
