Internet Retailing, Omnichannel Retailing

Internet retailing, also known as e-tailing, is the sale of goods and services through the internet. It can include business-to-business (B2B) and business-to-consumer (B2C) sales of products and services. Online shopping or e-shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser. Internet retailers can be purely digital, meaning there is no physical store for a customer to enter. However, an e-retail business can also be a brick-and-mortar shop with an online presence. Omnichannel retailing is a retail strategy that integrates multiple channels, such as brick-and-mortar stores, online stores, and mobile apps, to create a seamless shopping experience for customers. 

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e.fundamentals report highlights tectonic-sized shift in consumer shopping behaviour following Coronavirus Pandemic

1 e.fundamentals report highlights tectonic-sized shift in consumer shopping behaviour following Coronavirus Pandemic

e.fundamentals, the digital shelf analytics provider, has revealed the results of a comprehensive and exclusive new survey in partnership with YouGov.

Commissioned to uncover how the coronavirus outbreak has changed the way shoppers purchase grocery products, the e.fundamentals / YouGov UK Shopper Insights Report 2020 was designed to find quantifiable evidence to explain widely observed consumer shopping trends in the British grocery market. 

The Internet of Robotic Things: How IoT and robotics are evolving to benefit the supply chain

2 The Internet of Robotic Things: How IoT and robotics are evolving to benefit the supply chain

The Internet of Robotic Things (IoRT) is a rapidly evolving technology. In just a few decades, industrial robots have become commonplace in factory settings across the world, and they only continue to gain popularity for their productivity and profitability.

Online retailers have no need to fear returns

3 Online retailers have no need to fear returns

For online retailers with an efficient and professional logistics partner, high volume returns should hold no fear says Charlie Walker, marketing director of Berkshire-based supply chain and online fulfillment specialist, Walker Logistics.

Historic moment as women account for 50% of online car purchases for the first time

4 Historic moment as women account for 50% of online car purchases for the first time

More women have headed online to buy cars in recent months than ever before through internet car supermarket BuyaCar.co.uk, accounting for half of all sales for the first time ever.

Optimising e-commerce business for the new normal

5 Optimising e-commerce business for the new normal

The global COVID-19 pandemic has undoubtedly disrupted the retail sector significantly. With many stores forced to close their doors over lockdown, there has been a sudden and rapid rise in online shopping.

Retailers gain deep data insights to better tailor online sales by product, audience, market and geography

6 Retailers gain deep data insights to better tailor online sales by product, audience, market and geography

GoodData, a provider of end-to-end analytics solutions, has announced that Zalando, a European online platform for fashion and lifestyle, is using GoodData technology to provide brands with detailed access to data to help them better target their customers and grow their businesses.

The last mile of logistics: Will we soon be getting parcels from a robot courier?

7 The last mile of logistics: Will we soon be getting parcels from a robot courier?

CEP service providers face major challenges. Firstly, they have to cope with the high volume of orders, which – driven by e-commerce – is constantly increasing.

Planned changes to VAT will result in higher costs and less choice for online shoppers, warns ParcelHero

8 Planned changes to VAT will result in higher costs and less choice for online shoppers, warns ParcelHero

UK shoppers should make the most of international marketplace bargains on Amazon Prime Day on 5 October, says ParcelHero. A new Government policy paper deals a double-whammy to overseas purchases from 1 January: post-Brexit Brits will pay 20% VAT on all international online purchases while overseas sellers will have to register for UK VAT.

Retail sales claw back to normal levels, but ParcelHero warns stores not to celebrate yet: 31.8% of those sales were made online

9 Retail sales claw back to normal levels, but ParcelHero warns stores not to celebrate yet: 31.8% of those sales were made online

The Office of National Statistics (ONS) retail sales figures for June showed sales soared by over 13% compared to May, to reach near-normal levels. Indeed, with fuel sales excluded, they actually beat June 2019’s figures by 1.5%.

Global outdoor clothing brand Woolrich picks Fluent Commerce to drive omnichannel delivery

10 Global outdoor clothing brand Woolrich picks Fluent Commerce to drive omnichannel delivery

American outdoor clothing brand Woolrich has chosen Fluent Commerce, the global distributed order management platform to boost its capability in Europe to fulfil itsecommerce orders in the most convenient way for the customer and most efficient for Woolrich.

Internet Retailing

Internet retailing, also known as e-tailing or online retailing, is the sale of goods and services over the internet. It is a type of electronic commerce (e-commerce) that allows consumers to purchase products and services directly from retailers without having to visit a physical store.

Internet retailers can sell a wide variety of products, including clothing, electronics, books, home goods, and more. They can also offer a variety of services, such as online payments, shipping, and returns.

There are many different types of internet retailers, including:

  • Pure-play retailers: These retailers only sell products online. They do not have any physical stores.
  • Multichannel retailers: These retailers sell products both online and in physical stores.
  • Marketplaces: These retailers provide a platform for other retailers to sell their products.

Internet retailing has become increasingly popular in recent years. In 2022, global e-commerce sales were estimated to be $4.9 trillion. This number is expected to continue to grow in the coming years.

There are many reasons for the growth of internet retailing. Some of the reasons include:

  • The convenience of shopping online.
  • The wider selection of products available online.
  • The lower prices that can often be found online.
  • The ability to shop from anywhere in the world.

Internet retailing has a number of advantages for both consumers and retailers. For consumers, it offers the convenience of shopping from home, the ability to compare prices from different retailers, and the opportunity to find products that are not available in physical stores. For retailers, it offers the opportunity to reach a wider audience, reduce costs, and improve customer service.

However, there are also some challenges associated with internet retailing. Some of the challenges include:

  • The need to protect customer data.
  • The need to ensure that products are delivered on time and in good condition.
  • The need to provide effective customer service.

Omnichannel retailing

Omni-Channel Retailing is the evolution of Multi-Channel Retailing, but is concentrated more on a seamless approach to the consumer experience through all available shopping channels, i.e. mobile internet devices, computers, brick-and-mortar, television, radio, direct mail, catalog and so on. Retailers are meeting the new customer demands by deploying specialized supply chain strategy software. To use all channels simultaneously, retailers using an omni- channel approach will track customers across all channels, not just one or two.

Omnichannel retailing is a retail strategy that integrates multiple channels, such as brick-and-mortar stores, online stores, and mobile apps, to create a seamless shopping experience for customers. This means that customers can start their shopping journey on one channel and seamlessly transition to another channel without having to start over.

For example, a customer might start by browsing for products on a retailer's website, then use the retailer's mobile app to compare prices, and finally visit a brick-and-mortar store to make a purchase. The retailer would track the customer's journey across all channels and make sure that the customer's information is consistent across all channels.

Omnichannel retailing is becoming increasingly important as more and more customers are using multiple channels to shop. A study by Salesforce found that 73% of customers use multiple channels during their shopping journey.

There are many benefits to omnichannel retailing, including:

  • Increased customer satisfaction: Customers appreciate being able to shop however they want, and they are more likely to be satisfied with their shopping experience if they can seamlessly transition between channels.
  • Increased sales: Omnichannel retailers are able to reach more customers and sell more products by offering their products and services across multiple channels.
  • Improved customer loyalty: Omnichannel retailers are able to build stronger relationships with their customers by providing them with a more personalized and convenient shopping experience.

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