Internet Retailing, Omnichannel Retailing

Internet retailing, also known as e-tailing, is the sale of goods and services through the internet. It can include business-to-business (B2B) and business-to-consumer (B2C) sales of products and services. Online shopping or e-shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser. Internet retailers can be purely digital, meaning there is no physical store for a customer to enter. However, an e-retail business can also be a brick-and-mortar shop with an online presence. Omnichannel retailing is a retail strategy that integrates multiple channels, such as brick-and-mortar stores, online stores, and mobile apps, to create a seamless shopping experience for customers. 

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OnBuy forecasts huge sales jump through new Boost service

1 OnBuy forecasts huge sales jump through new Boost service

OnBuy has launched a new service called Boost. Launched in time to give OnBuy sellers maximum benefits ahead of the seasonal traffic peak, Boost is designed to help sellers gain more exposure and improve the visibility, rank and placement of their listings on and off OnBuy.

BigCommerce launches GraphQL-powered Storefront API, bolstering capabilities for creating differentiated shopping experiences

2 BigCommerce launches GraphQL-powered Storefront API, bolstering capabilities for creating differentiated shopping experiences

BigCommerce, the open SaaS ecommerce platform for fast-growing and established brands, has announced the open beta release of its new GraphQL Storefront API, purpose-built for creating faster, personalized customer shopping experiences that differentiate brands from competitors.

Returns to increase because of social media shopping

3 Returns to increase because of social media shopping

Growing social media commerce will cause one-in-five online shoppers to return more items, according to new research from international logistics company Advanced Supply Chain Group.

Research of 2,000 online shoppers shows 34% will make more impulse buys as social media sites make it easier to buy products direct through in-platform selling tools.

Tis nearly the season to be jolly

4 Tis nearly the season to be jolly

By Matthew Robertson, Co-CEO, NetDespatch.

As the kids return to school after half-term and with Halloween and Bonfire Night behind us, we are now well and truly on the countdown to Christmas and retailers are in the midst of gearing up for Peak Season.

Black Friday: more than a bargain

5 Black Friday: more than a bargain

By David Griffiths, Senior Product Marketing & Strategy Manager, Adjuno.

It’s that time of year again. Retailers should now be in full swing with their Black Friday and Cyber Monday preparations as they look to build on the success of last year’s shopping phenomenon. In fact, Black Friday brought in $6.2 billion in online sales last year, a growth of 23.6%, with over 165 million people shopping over the weekend.

Invisible payments to take the stage as the new commerce norm

6 Invisible payments to take the stage as the new commerce norm

Payvision, a global fintech and omnichannel payments provider, has released a new ebook exploring the future of commerce payments. The research looks into how the next generation of payments is reinventing the shopping experience, giving merchants clear insight into key strategic retail trends.

A third of “gold” jewellery sold online in the UK is suspected as fake, warns the British Hallmarking Council

7 A third of “gold” jewellery sold online in the UK is suspected as fake, warns the British Hallmarking Council

A third of ‘gold’ jewellery being sold online is suspected to be unhallmarked and therefore may be fake, raising concerns that UK consumers are being duped by internet traders, according to data released from the British Hallmarking Council (the UK’s hallmarking body) and the Goldsmiths’ Company Assay Office.

Cavender’s adopts TrueCommerce ecUtopia EDI solution

8 Cavender’s adopts TrueCommerce ecUtopia EDI solution

TrueCommerce, a global provider of trading partner connectivity, integration and unified commerce solutions, has announced that Cavender's, a premier specialty retailer of Western and work footwear, apparel and accessories for the American South and Southwest, has adopted its TrueCommerce ecUtopia EDI platform to seamlessly collaborate with their entire supplier community and boost supply chain efficiency.

Velocity Commerce offers Christmas convenience with next-day delivery for late night festive shoppers

9 Velocity Commerce offers Christmas convenience with next-day delivery for late night festive shoppers

Velocity Commerce, the online retail specialist based in Cambridge, UK, has announced that during December 2019 it will offer next-day delivery on all orders placed up until 9pm. To offer this festive fulfilment service, Velocity has worked with Royal Mail to organise an additional collection from its warehouse at 10pm during the Christmas period.

Sweet dreams are made of this: KPS picks up four award wins for its work with Dreams

10 Sweet dreams are made of this: KPS picks up four award wins for its work with Dreams

KPS, the UK-based eCommerce and transformation agency specialising in SAP Hybris and SAP Commerce Cloud, has been decorated with four awards for its work with Dreams, the specialist bed retailer.

Internet Retailing

Internet retailing, also known as e-tailing or online retailing, is the sale of goods and services over the internet. It is a type of electronic commerce (e-commerce) that allows consumers to purchase products and services directly from retailers without having to visit a physical store.

Internet retailers can sell a wide variety of products, including clothing, electronics, books, home goods, and more. They can also offer a variety of services, such as online payments, shipping, and returns.

There are many different types of internet retailers, including:

  • Pure-play retailers: These retailers only sell products online. They do not have any physical stores.
  • Multichannel retailers: These retailers sell products both online and in physical stores.
  • Marketplaces: These retailers provide a platform for other retailers to sell their products.

Internet retailing has become increasingly popular in recent years. In 2022, global e-commerce sales were estimated to be $4.9 trillion. This number is expected to continue to grow in the coming years.

There are many reasons for the growth of internet retailing. Some of the reasons include:

  • The convenience of shopping online.
  • The wider selection of products available online.
  • The lower prices that can often be found online.
  • The ability to shop from anywhere in the world.

Internet retailing has a number of advantages for both consumers and retailers. For consumers, it offers the convenience of shopping from home, the ability to compare prices from different retailers, and the opportunity to find products that are not available in physical stores. For retailers, it offers the opportunity to reach a wider audience, reduce costs, and improve customer service.

However, there are also some challenges associated with internet retailing. Some of the challenges include:

  • The need to protect customer data.
  • The need to ensure that products are delivered on time and in good condition.
  • The need to provide effective customer service.

Omnichannel retailing

Omni-Channel Retailing is the evolution of Multi-Channel Retailing, but is concentrated more on a seamless approach to the consumer experience through all available shopping channels, i.e. mobile internet devices, computers, brick-and-mortar, television, radio, direct mail, catalog and so on. Retailers are meeting the new customer demands by deploying specialized supply chain strategy software. To use all channels simultaneously, retailers using an omni- channel approach will track customers across all channels, not just one or two.

Omnichannel retailing is a retail strategy that integrates multiple channels, such as brick-and-mortar stores, online stores, and mobile apps, to create a seamless shopping experience for customers. This means that customers can start their shopping journey on one channel and seamlessly transition to another channel without having to start over.

For example, a customer might start by browsing for products on a retailer's website, then use the retailer's mobile app to compare prices, and finally visit a brick-and-mortar store to make a purchase. The retailer would track the customer's journey across all channels and make sure that the customer's information is consistent across all channels.

Omnichannel retailing is becoming increasingly important as more and more customers are using multiple channels to shop. A study by Salesforce found that 73% of customers use multiple channels during their shopping journey.

There are many benefits to omnichannel retailing, including:

  • Increased customer satisfaction: Customers appreciate being able to shop however they want, and they are more likely to be satisfied with their shopping experience if they can seamlessly transition between channels.
  • Increased sales: Omnichannel retailers are able to reach more customers and sell more products by offering their products and services across multiple channels.
  • Improved customer loyalty: Omnichannel retailers are able to build stronger relationships with their customers by providing them with a more personalized and convenient shopping experience.

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