Internet Retailing, Omnichannel Retailing

Internet retailing, also known as e-tailing, is the sale of goods and services through the internet. It can include business-to-business (B2B) and business-to-consumer (B2C) sales of products and services. Online shopping or e-shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser. Internet retailers can be purely digital, meaning there is no physical store for a customer to enter. However, an e-retail business can also be a brick-and-mortar shop with an online presence. Omnichannel retailing is a retail strategy that integrates multiple channels, such as brick-and-mortar stores, online stores, and mobile apps, to create a seamless shopping experience for customers. 

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Linio Colombia and Ingenico ePayments partner up to offer the best online shopping experience

1 Linio Colombia and Ingenico ePayments partner up to offer the best online shopping experience

Ingenico ePayments, the ecommerce division of Ingenico Group, will provide Linio Colombia with advanced payments services, offering its customers an enhanced shopping experience.

Is digitisation the key to preventing cross-border landed costs from disrupting international ecommerce?

2 Is digitisation the key to preventing cross-border landed costs from disrupting international ecommerce?

In a time of continued economic and political uncertainty - where threats against global trade either quickly materialise or fizzle out as part of hardline foreign policy negotiations - companies involved in international trade must now contend with an unprecedented amount of uncertainty and risk as the ‘new normal’.

CVAs are fatally wounding our High Streets, warns e-commerce delivery expert

3 CVAs are fatally wounding our High Streets, warns e-commerce delivery expert

As Monsoon seeks to join the ranks of stores slashing rents through a company voluntary agreement, ParcelHero says CVAs are simply speeding up the demise of High Street shopping and will impact on pension and investment schemes.

eCommerce fulfilment specialist fulfilmentcrowd opens new centre in South Wales

4 eCommerce fulfilment specialist fulfilmentcrowd opens new centre in South Wales

Chorley-headquartered order fulfilment and eCommerce logistics specialist, fulfilmentcrowd, has announced the opening of its latest service centre in Cwmbran, Wales, in partnership with leading seasonal decorations supplier, Festive Productions Ltd - further strengthening the capacity of its national network.

Mistrust around review authenticity sees online shoppers demand human interaction in the ecommerce buying journey

5 Mistrust around review authenticity sees online shoppers demand human interaction in the ecommerce buying journey

Mistrust around the authenticity of User Generated Content (UGC) and reviews has seen online shoppers placing more value in human interactions in their online buying journeys a new report from iAdvize, the conversational commerce provider, suggests.

‘Drift’ to online purchasing differs widely by product category - latest study from Go Inspire Group

6 ‘Drift’ to online purchasing differs widely by product category - latest study from Go Inspire Group

New research from Go Inspire Group examines future trends in consumer behaviour, addressing the received wisdom that shopping is moving inexorably online. This study aimed to determine the validity of this assumption by shedding light on the expected balance between online and offline UK retail purchasing in five years time.

Trustonic, Rubean and CCV announce collaboration to develop mPOS solution enabling secure cardholder PIN entry on COTS devices

7 Trustonic, Rubean and CCV announce collaboration to develop mPOS solution enabling secure cardholder PIN entry on COTS devices

Mobile security solutions provider Trustonic has announced a partnership with Rubean AG, an established mobile security-focused fintech, and CCV, a European payment solution provider, to develop an mPOS solution that accepts higher value transactions by enabling hardware-protected PIN entry on a range of commercial off-the-shelf (COTS) smartphones.

Manhattan Associates and BRP Consulting work together to deliver next-generation unified commerce platform

8 Manhattan Associates and BRP Consulting work together to deliver next-generation unified commerce platform

Manhattan Associates Inc. has announced an extended partnership with retail management consulting firm BRP Consulting. The companies, which have been working together since 2016, have now extended their partnership to equip retailers with next-generation omnichannel and point-of-sale solutions that help deliver a seamless, holistic shopping experience.

67% of e-commerce business are putting off customers with insufficient product images

9 67% of e-commerce business are putting off customers with insufficient product images

Online retailers are losing out on additional revenue by not utilising simple methods to capture sales from potential customers, new research has revealed.

Puretec Fitness boosts revenue and takes back control of brand with new eCommerce site

10 Puretec Fitness boosts revenue and takes back control of brand with new eCommerce site

Home fitness equipment retailer, Puretec Fitness, has secured its future and taken back control of its brand by launching a fully transactional website, after historically relying on eCommerce marketplaces to target customers.

Internet Retailing

Internet retailing, also known as e-tailing or online retailing, is the sale of goods and services over the internet. It is a type of electronic commerce (e-commerce) that allows consumers to purchase products and services directly from retailers without having to visit a physical store.

Internet retailers can sell a wide variety of products, including clothing, electronics, books, home goods, and more. They can also offer a variety of services, such as online payments, shipping, and returns.

There are many different types of internet retailers, including:

  • Pure-play retailers: These retailers only sell products online. They do not have any physical stores.
  • Multichannel retailers: These retailers sell products both online and in physical stores.
  • Marketplaces: These retailers provide a platform for other retailers to sell their products.

Internet retailing has become increasingly popular in recent years. In 2022, global e-commerce sales were estimated to be $4.9 trillion. This number is expected to continue to grow in the coming years.

There are many reasons for the growth of internet retailing. Some of the reasons include:

  • The convenience of shopping online.
  • The wider selection of products available online.
  • The lower prices that can often be found online.
  • The ability to shop from anywhere in the world.

Internet retailing has a number of advantages for both consumers and retailers. For consumers, it offers the convenience of shopping from home, the ability to compare prices from different retailers, and the opportunity to find products that are not available in physical stores. For retailers, it offers the opportunity to reach a wider audience, reduce costs, and improve customer service.

However, there are also some challenges associated with internet retailing. Some of the challenges include:

  • The need to protect customer data.
  • The need to ensure that products are delivered on time and in good condition.
  • The need to provide effective customer service.

Omnichannel retailing

Omni-Channel Retailing is the evolution of Multi-Channel Retailing, but is concentrated more on a seamless approach to the consumer experience through all available shopping channels, i.e. mobile internet devices, computers, brick-and-mortar, television, radio, direct mail, catalog and so on. Retailers are meeting the new customer demands by deploying specialized supply chain strategy software. To use all channels simultaneously, retailers using an omni- channel approach will track customers across all channels, not just one or two.

Omnichannel retailing is a retail strategy that integrates multiple channels, such as brick-and-mortar stores, online stores, and mobile apps, to create a seamless shopping experience for customers. This means that customers can start their shopping journey on one channel and seamlessly transition to another channel without having to start over.

For example, a customer might start by browsing for products on a retailer's website, then use the retailer's mobile app to compare prices, and finally visit a brick-and-mortar store to make a purchase. The retailer would track the customer's journey across all channels and make sure that the customer's information is consistent across all channels.

Omnichannel retailing is becoming increasingly important as more and more customers are using multiple channels to shop. A study by Salesforce found that 73% of customers use multiple channels during their shopping journey.

There are many benefits to omnichannel retailing, including:

  • Increased customer satisfaction: Customers appreciate being able to shop however they want, and they are more likely to be satisfied with their shopping experience if they can seamlessly transition between channels.
  • Increased sales: Omnichannel retailers are able to reach more customers and sell more products by offering their products and services across multiple channels.
  • Improved customer loyalty: Omnichannel retailers are able to build stronger relationships with their customers by providing them with a more personalized and convenient shopping experience.

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