More and more, brands are beginning to see the value of their packaging in influencing consumers’ purchasing decisions. But much less often do they understand the true potential of their outer and additional elements in driving brand engagement, increasing loyalty and enhancing the overall customer experience – and it’s by doing the latter, you can really make consumers fall in love with not only your products, but your brand and business too.
Articles
RSS80% of businesses say ‘world of work has changed forever’
Feb 15, 2021
Four out of five businesses believe the workplace will never be the same again, according to a new report.
Pandemic drives permanent shift in consumer behaviour
Feb 10, 2021
Online only retailers are snapping up failed high street brands – and shutting the door on physical retail. But while customers have moved online, there are still opportunities for traditional retailers – with the right approach and expertise.
James Hyde, CEO of James and James Fulfilment, explains how retailers can use outsourced fulfilment, delivery and returns as part of a multi-channel approach that gives customers what they want at home and in store.
Are we at risk of food fraud? Supply chains under strain in Covid-19
Feb 08, 2021
Liam Fassam, Head of School of Supply Chain and Logistics Management in Arden University’s Faculty of Business, shares his thoughts on how supply-chain management became the unsung hero of the Covid-19 pandemic response.
95% of FMCG retailers say inventory optimisation is top priority for 2021
Feb 08, 2021
Symphony RetailAI, the provider of integrated AI-enabled marketing, merchandising and supply chain solutions for FMCG retailers and manufacturers, has announced findings from its Category Planning & Assortment Optimisation Executive Survey, conducted in partnership with Incisiv.
AI can help retailers manage returns from the UK to Europe post-Brexit
Feb 03, 2021
By Sean Sherwin-Smith, General Manager for Post Purchase, HelloDone.
Against the odds, the UK secured a Brexit deal in the final days of the transition period with the European Union. Billed as a Christmas present to the nation, you might expect a rosy outlook for cross-border sales in 2021.
Supermarkets, the unsung heroes
Feb 02, 2021
Of all the many seismic changes that 2020 has precipitated, one that may have gone under the radar of most people is the impact of the pandemic on perceptions of the UK supermarket sector.
Research reveals online shopping brings significant sustainability benefits
Feb 02, 2021
A global research study has revealed that online shopping brings clear sustainability benefits and that urban logistics facilities, like those needed to serve dense populations such a London, could dramatically reduce transportation-related carbon emissions.
EDEKA relies on automation solution from Cimcorp
Jan 29, 2021
Edeka Rhein-Ruhr is equipping its new distribution center, located in Oberhausen-Waldteich, with modern food storage logistics from Cimcorp. Being part of Germany’s largest supermarket chain, Edeka's regional Rhein-Ruhr business is investing in the largest construction project in the company’s history.
Graphic Packaging International partners with Liffey Meats to support Lidl`s sustainability goals
Jan 29, 2021
assets/files/images/03_02_21/PaperSeal_Tray_Deluxe-resize.jpgGlobal market leader in paper-based packaging solutions, Graphic Packaging International (‘Graphic Packaging’), has announced its PaperSeal® tray solution will be used on a new premium steak range for the Irish market.
