Paperclip Cards speed up with the Opticon's H16 Mobile Computer

This article is brought to you by Retail Technology Review: Paperclip Cards speed up with the Opticon's H16 Mobile Computer.

The advantage for Paperclip, using the H16 is that they moved from an off-line application to a 50% on-line application.

INTRODUCTION
Within de organisation the product has a central role, pro-acting on trends. Paperclip is driven by the flexibility of the organisation. The demand within the market of greeting cards evolves continously and Paperclip quickly responds to these changes. Their assortment of greeting cards currently consists of 30 different concepts, varying from classic to trendy in all kinds of diversified themes.

RELATIONSHIP MANAGEMENT
Paperclip has already worked with PDAs and scanners for a long time. The representatives of Paperclip, who are responsible for sales, are using PDAs to collect orders from customers, such as shopping malls and bookstores and to have direct access to customer data. The devices, which had to be carried by the representatives the whole day, were large and heavy. Apart from that the barcode scanners operated slowly and the off-line application slowed down the process. Improvement was needed to maintain the innovative character of Paperclip.

THE CHALLENGE
The organization kept searching for a better solution. The main criteria were preserving the actual software and an on-line application. With the introduction of the Opticon H16 (a smartphone) the representatives are now able to receive customer data and send orders easily. At the end of the day a charging cable can be plugged in the H16 to be ready for use the next day. The advantage for Paperclip, using the H16 is that they moved from an off-line application to a 50% on-line application. At the store, orders are already sent to the computer system of Paperclip. This is a real time saver. The orders arrive 1 day earlier at the customers.

Everything ordered before 4 oclock arrives the next day. The H16 provides flexibility to keep up the speed. Representatives always have access to the order system and customer data. This enables flexibility in the work process.

Quick Summary

PAPERCLIP
Paperclip is a Dutch publisher of greeting cards, gifts and back-to-school collections. The organization designs and developes the products and sells it to various offices in Europe and customers in the rest of the world. The offi ces are located in Belgium, Germany, United Kingdom, Switzerland, Austria and Sweden. Paperclip employs 75 people, 18 of them are designers.

RACK JOBBING
Rack jobbing consists of a distribution system of racks in a variety of stores that are serviced by representatives. They visit the stores to maintain the inventory and move the merchandise around to attract the customer.

Featured Product: H16

Key H16 features for this solution:
Have direct access to customer data
On-line application
Send orders easily
Flexibility to keep up speed