This article is brought to you by Retail Technology Review: Morton Golf selects Prophetline as retail technology system of choice.
Morton Golf, the leader in golf merchandising at public golf facilities in the United States, has implemented ProphetLines Point of Sale(POS) Retail Management Software in all of its Sacramento facilities.
ProphetLine, a national retail technology solution provider and four-time Microsoft Developer of the Year award winner, was selected to bring standardization and control to Morton Golfs retail operations.
ProphetLine for Windows, a fourth generation Windows application, replaced existing retail systems at Haggin Oaks, Bing Maloney and Bartley Cavanaugh Golf Complexes. Since then an advanced retail stock ledger, open to buy planning system and many other features to streamline the purchasing and receiving process have been added.
ProphetLines continued customer support and updates keep our ever-changing software requirements in line, says Terry Daubert, President Morton Golf. We have found ProphetLine to be very good at personalizing each application with each location. Each facility usually has a different twist, and thats where ProphetLine shines.
Morton Golfs business is operating golf courses and specialty golf retail. Its founder, Ken Morton, Sr., has been in the golf business for nearly 50 years - winning National PGA Merchandiser of the Year twice, the National PGA Professional of the Year once and is now a member of the PGA Hall-Of-Fame.
The ProphetLine solution manages point-of-sale, inventory control, merchandising, customer tracking, and accounting at the point of sale while giving Morton Golf aggregate information on trends, buying power, financials, and sales at each location. The system allows the retail facilities to act independently and autonomously while data is driven back to the corporate offices for analytical uses.
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ProphetLine brings to the golfing industry a retail management system that fully complies with the Retail Industry Standards Group. "Instead of bringing little pieces of retail management to golf - we bring a total commitment to golf - we help drive the way retail looks," says Bob Brown, president of ProphetLine.
ProphetLine has developed software for many Fortune 500 companies, but specializes in providing specialty retailers like Morton Golf with high quality, inexpensive software that enables them to compete and beat larger big box retailers. We have all the features you would expect in a quality retail management system, without all the import/export, integration and other technical procedures, states Brown. ProphetLine is truly a high performance all-in-one retail solution that makes technology simple, including Point of Sale, accounting, inventory, e-commerce, multi-store communications and customer marketing in one all-inclusive system.
About ProphetLine
ProphetLine is a national leader in the development and implementation of technology-based systems for retail management from point-of-sale through back office. ProphetLine is the POS/Premium Merchandising Software with easy to understand department/class comparatives, vendor comparatives and built in open-to-buy planning. ProphetLine also specializes in project management, operations analysis, custom software development, in-store and headquarters training, installation and implementation, help desk services, and deployment services.
About Morton Golf
Morton Golf is a national award-winning operation. The PGA of America, Golf Digest Magazine, GSO Magazine, Golf Range Magazine, Golf Business Magazine and Golfweek Magazine awarded Morton Golf, operationally, as one of America's 100 Best Golf Shops and for its expertise in golf instruction, junior golf programs, clubfitting, customer service and management style. Morton Golf has been recognized by leading golf equipment vendors numerous times, winning national merchandising & club fitting awards from companies such as Top-Flite, Mizuno, PING, Titleist, Henry-Griffitts, Cobra & Tour Edge.
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