ScentAir launches the sweet smell of success

This article is brought to you by Retail Technology Review: ScentAir launches the sweet smell of success.

Imagine the smell of freshly mown grass and the memory of summer that it brings well thats exactly what ScentAir is launching into the UK Scent Marketing.

Welcome to the new frontier of marketing.  ScentAir UK is bringing the entire concept of sensory branding into the UK .and it smells great.  Our sense of smell is handled by the part of the brain that processes memory, so scent often triggers an emotional response and positively impacts on both sales and a persons contentment rating.

ScentAir has developed powerful ways of delivering scent to the Retail environment, ways that deliver hard results that are being felt from Disney World in Florida to Bloomingdales in New York - and then on to the worlds of casinos, international hotel chains, shopping malls, offices and even dentists!

A Las Vegas casino infused a pleasing scent into its slot machine area and revenue, in scented times, soared by nearly 50% !  People are more likely to buy from a scented room and are happy to pay more!  Aromas mean people solve problems faster and they makes productivity rise.*

Over 1500 scents are offered and equipment is provided free on loan.  Scent costs are low and machines are programmed to release fragrance on a timed schedule or triggered by motion sensors.

Scent is the sense linked most closely to memory - people recall smell with up to 64% accuracy, even a year later and tend to become emotional when exposed to the scents of their youth.

Harnessing this power, and using it to win attention for products outside the perfume and potpourri industry, is the goal of this emerging, sense driven revolution.  Its being headed by ScentAir in over 80 countries and is one of the Worlds fastest growing marketing brand tools!

* A few background facts
 

        The Las Vegas casino infused a pleasant scent into an area containing slot machines and compared turnover in times with and without the scent.  Total revenues during the scented times were 45.11% higher!

        84% of people are more likely to buy the shoes in a scented room and many said they would pay around $10 more for the product in the scented environment!

        Volunteers performed puzzle-solving tasks 17% faster when exposed to a floral scent.

        A Japanese company discovered that lavender and jasmine soothed data entry operators, while lemon increased production by up to 54%.