PX450e full-colour printer for retail point-of-sale and other point-of-issue applications

PX450e colour printer by Primera Technology has been developed to meet the requirements of retail point-of-sale and other point-of-issue applications such as hotel receptions or information counters.

PX450e is a compact, full-color printer and ideal for printing coupons, receipts, tickets, name badges and other types of narrow-format output. Print times are among the fastest of any full-colour POS printer, producing a typical 4" x 2.5" (101mm x 63.5mm) coupon in just five seconds.

A built-in guillotine cutter allows forms of any length to be printed, cut and dispensed with clean, finished edges instead of perforations.

"Until now, there were almost no options for full-colour printing of narrow-format output at point-of-sale or point-of-issue," said Mark D. Strobel, Primera's vice president of sales and marketing. "PX450e allows our customers to enjoy the benefits of full-color output at a reasonable price. Its fast print speeds won't slow down checkout lines, registration desks or admission counters."

Full-colour printing can add significant impact to printed output. A recent study indicated that consumer redemption rates of coupons printed in colour were up to 25% higher than coupons printed in black and white. In addition to retail POS, PX450e is expected to also be used in hospitals, banking, hospitality and more.

PX450e is easy to connect with most of today's POS systems and computers. A standard USB interface port is provided for use with the included Windows XP/Vista/7 and Mac OS 10.2 or higher printer drivers. Supplies include a drop-in paper or label roll and a snap-in tri-color ink cartridge. Paper widths are flexible with a minimum width of 1" (25.4mm) and a maximum width of 4.25" (108mm).