This article is brought to you by Retail Technology Review: John Lewis Exeter trials Pierhouse's NetTickIT software and ZBD's epaper system to strengthen omni-channel strategy.
Pierhouse, the integrated signage management company, and ZBD, provider of fully graphic epaper display systems for retailers globally, have announced that John Lewis, one of the UK's leading department store retailers, has a live trial of its epaper solution within its new flexible format Exeter shop.
Several hundred of ZBD's fully graphic epaper displays have replaced traditional print ticketing to provide customers with product information, pricing, promotions, reviews as well as QR codes in a digital format, all driven by NetTickIT.
The project has been undertaken to automate the communication of offers and product information in-store, freeing up selling Partners to provide the high level of service for which John Lewis is famous.
Commenting on the project, Karen Dracou, Head of Omni Channel, John Lewis said: "Our Exeter shop is our most omni-channel to date, and this technology is a key part of creating a really integrated experience for customers. The tickets allow us to trial how we can break down some of the barriers traditionally associated with shopping through different channels, they have an option to include QR codes which allow customers to access information online, compare products and check stock."
Ian Hook, Managing Director of Pierhouse said: "John Lewis came to Pierhouse as they wanted to push the boundaries on their in-store experience. Helping the retailer to advance this technology and display unified customer communications, using NetTickIT as their platform, is an exciting development."
David Morgan, ZBD Global Sales Director, said: "John Lewis has a reputation for outstanding quality and we are thrilled to have been a part of this project. Our epaper system helps John Lewis to automate frequently changing price and product information in-store, enabling Partners to deliver the high quality customer service on which John Lewis' reputation has been built."
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