Tesco orders ZBD EPOP displays

This article is brought to you by Retail Technology Review: Tesco orders ZBD EPOP displays.

Tesco has ordered 2,500 electronic point of purchase displays (EPOPs) from ZBD for its latest milestone store. Continuing a relationship that has already seen ZBD's displays trialled in two Tesco stores in Central and Southern England, the new orders will be deployed in the dry groceries area.

Tesco's Mike McNamara, Operations Development Director said: Tesco are pleased to be working again with ZBD for our trial of Electronic Shelf Edge Labels (ESELs). The technology is great for helping to improve our customers' shopping experience and making our store staffs jobs simpler. From our previous in-store experience we believe ZBDs ESEL displays can meet these
criteria."

ZBD's EPOP displays enable retailers to deliver accurate, up to date product, pricing and promotional information across the store wirelessly and in real time, empowering customers to make informed purchasing and lifestyle choices.