Netkey Launches VAR and Channel Program In Europe to Support Global Digital Signage Market Growth!

This article is brought to you by Retail Technology Review: Netkey Launches VAR and Channel Program In Europe to Support Global Digital Signage Market Growth!. Netkey, a leading provider of software for digital signage, is announcing the establishment of a VAR and channel program for value added resellers, audio-visual integrators, software developers, Web designers, and consultants.

The European component of the program is being launched at Screen Expo Europe 2008 in London, where Netkey is exhibiting at stand B25 and is actively soliciting inquiries from interested potential business partners.

Emerging trends such as the need for real-time information in public locations, enhancing the customer experience, synchronizing sales and marketing channels, and improving employee productivity are driving the explosive adoption of networked digital signage in retail stores and malls, bank branches, airports and train stations, corporate offices and government facilities. According to a recent study by RocSearch, the digital signage market worldwide is estimated to grow to $14.6 billion USD by 2011.

Responding to this market need, Netkey has created a channel program to ensure that value-added resellers, audio-visual integrators and installers, Web designers, resellers, consultants and solution providers are trained and certified to deliver successful digital signage solutions by reselling and integrating Netkey software.

Our goal is to provide best-in-class products backed by premier service on a global scale, said James Dougherty, vice president of channel development for Netkey. We are looking to forge long-term relationships with leading organizations that can specialize in delivering digital signage to multiple industries using Netkey software. Netkey will also work with these partners to guarantee customers a high level of service and support based upon our proven deployment methodology and best practices.

Opportunity to Partner with Industry Leader
Industry analysts including AMR Research and Frost & Sullivan rank Netkey as being among the leading providers of digital signage software. Netkey Digital Signage is a comprehensive suite of software modules that are feature-rich, yet easy to use. Netkey Digital Signage addresses the key business processes and workflows required to develop, deploy, operate, manage and report on networks of digital signs displaying advertisements and a wide variety of other content types.

Product modules include:

-- Netkey Sign Server:
Server software for centrally managing networks of digital signage media players. Sign Server automates all content management and distribution for digital signage networks. Playlists and schedules are programmed using a web browser and stored in a central database for distribution to a network of media players.

-- Netkey Sign Administrator:
Administrative tool for controlling digital signage in real time. Local or centralized users can immediately update screens with text crawls, instant messaging, RSS news feeds and more.

-- Netkey Sign Host:
Media player software that displays playlists according to schedule. Alongside playlists, information can be displayed in a sidebar, while a ticker scrolls text messages, local weather forecasts, stock market summaries and headline news.

Program Benefits
Netkey has developed a number of benefits for organizations that join the reseller program. Benefits include:

• Discounted licenses of Netkey digital signage software
• Customized sales tools
• Netkey logos and other branding materials
• In-depth product training
• Visibility on Netkeys Web site
• Early access to new product and development plans
• Premier technical and sales support

To find out more about the reseller program and to apply, please visit Netkey at Stand B25 at Screen Expo Europe, 5-6 February, 2008, or send e-mail to: jdougherty@netkey.com

Full-featured, free 30-day trial copies of Netkey Sign Administrator and Netkey Sign Host are available for download at: http://www.webpavement.com/digital-signage-downloads.htm

About Netkey
Netkey provides a comprehensive suite of applications and management software for self-service kiosks and digital signage. Netkey solutions help businesses increase sales and reduce the cost of providing enhanced services to consumers and employees. Customers include Avery Dennison, Bank of America, Borders, Circuit City, JC Penney, Target, The Home Depot, and the U.S. Postal Service.