ZBD launches the epop 50: the new epaper shelf edge label for retail

This article is brought to you by Retail Technology Review: ZBD launches the epop 50: the new epaper shelf edge label for retail.

ZBD, the epaper for retail specialist, has launched the epop 50 - its smallest shelf edge display yet. The new compact epop 50 (electronic point of purchase) label provides retailers with a cost-effective and environmentally-friendly alternative to paper tags traditionally used within a retail environment that are a drain on both cost and manpower.

The epop 50 combines a high-definition zero-power, bistable LCD display with a small communications device located in the back office that can wirelessly update individual displays, a shop floor or an entire retail estate at the touch of a button. Crisp, clean white screens enable fully graphical content, empowering retailers with the ability to change product-related information anywhere, any time.

ZBDs zero infrastructure requirements allow the solution to be installed in store on a same-day basis, guaranteeing a low total cost of ownership, and a huge advantage over first generation electronic shelf edge labels, which required metres of cabling and disruption to stores. Its multi-functionality means that ZBDs epaper solution can deliver a return on investment in under one year.

Commenting on the launch, Shaun Gray, CEO, said: The addition of the epop 50 to our product range enables us to offer retailers a total store solution for the first time. Our solution is capable of equipping an entire store - from convenience stores through to hypermarkets and department stores.

Progressive retailers are looking to utilise our epaper solutions to assist in tackling the recessionary retail market with aggressive price and promotion strategies. As a result, ZBD has been particularly effective where retailers want to reduce costs, increase sales and improve customer experience.

After a long period of development, we have made conclusive advances in our manufacturing processes, optical appearance, cost points and range of product. We had predicted that 2009 was the year when commercialisation of our business would start and with the launch of the epop 50 and a number of projects in progress globally, this is proving to be the case.